Full page mobile conversational experience

This guide explains what is the full page mobile conversational experience, the shopper experience it creates, and how to get access to it.

What is Full Page Mobile Conversational Experience

The full page mobile conversational experience is a full-page, conversational version of your mobile search results page. When a shopper searches or asks a question, Conversational agent responds directly in a chat-style conversation instead of a list of results the shopper has to sift through.

Product results appear as a visual grid and the conversation guides how shoppers get there. Shoppers can search using natural language, ask follow-up questions, request comparisons, and get answers without leaving the page or starting a new search each time. Search continues to retrieve, rank, and merchandise every product shown in the full page mobile conversational experience.

How it helps your business

Benefits for shoppers

Ask questions in natural language instead of guessing the right search keywords.
Get answers in context, without leaving the results page.
Compare products and narrow down choices through a natural back-and-forth conversation.
Preview product details in a quick view without losing the place in the conversation.

Benefits for your business

Guide shoppers toward the right product with fewer dead-end searches.
Keep shoppers engaged in one continuous flow instead of bouncing between pages.
Extend your existing Search ranking, merchandising, and personalization rules into a conversational experience, without reconfiguring them.
Bring a modern, brand-forward shopping experience to your search results.

How it works

A shopper lands on the search results page and sees a welcome screen with a text input and a few suggested prompts.
The shopper types a question or taps a suggestion, for example, "show me waterproof hiking jackets."
Conversational agent responds with a short answer and a scrollable grid of matching products, ranked and merchandised by Search.
As the shopper scrolls through the product grid, a floating bubble keeps the most relevant part of the conversation visible, so context isn't lost.
The shopper taps a product to open a mini PDP preview with key details, without leaving the conversation.
From the mini PDP, the shopper can ask a question about that specific product, compare it with others, or continue browsing.
The shopper keeps refining the conversation with new questions until they find the right product.

Enable the full page mobile conversational experience

The full page mobile conversational experience is an early access feature available for Search shoppers. It is available in mobile devices for the standard search results page.

Before enabling the full page mobile conversational experience, make sure the Conversational agent chat experience is fully set up and working on your website.