Clarity dashboard metrics

This article lists all metrics available across the Clarity dashboard suite. For an overview of the dashboards, see Clarity analytics.

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Note

Reported attributed metrics like attributed ATCs, attributed orders, attributed revenue, and attributed revenue over time use a 7-day attribution window by default.

A/B test results by device

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The core A/B test results broken down by device type — desktop and mobile. Use this to identify whether Clarity performs differently depending on how customers access your store.

Attributed ATCs

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The number of add-to-cart events that occurred within 7 days of a meaningful Clarity interaction. A meaningful interaction is defined as a customer sending a message or clicking a link in Clarity.

Attributed orders

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The number of purchase transactions within the 7-day attribution window following a Clarity interaction.

Attributed revenue

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The total revenue from purchases that occurred within 7 days of a meaningful Clarity interaction. This metric tells you the overall revenue Clarity is influencing.

Attributed revenue over time

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: A time series showing attributed revenue by date. Use this to spot seasonality, peak trading periods, or anomalies in Clarity's performance.

Average order value (AOV)

Appears in: Global A/B results (session-level), Global A/B results (customer-level), Use case A/B results (session-level)

Definition: The average transaction value for purchases in each variant. Since Clarity isn't designed to change which products customers buy, AOV should be similar across variants.

A large AOV difference between variants often signals noise in the data rather than a genuine Clarity effect. Use AOV as a sanity check when reviewing RPV and conversion rate results.

Bounce rate

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: Share of sessions with 1 or fewer page visits and no cart activity. A lower bounce rate suggests Clarity is helping customers engage more deeply with your catalog.

Clarity coverage

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The proportion of total site sessions that qualified for the Clarity A/B test, meaning the customer visited a page where Clarity was deployed. For example, a coverage of 75% means Clarity had the opportunity to appear in three-quarters of all site sessions during the selected period. Low coverage may indicate that Clarity is deployed to only a small number of pages.

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Note

Coverage counts sessions:

• On pages where Clarity is deployed.
• Only for the PDP use case, where the customer actually saw the Clarity experience. For example, scrolled far enough on PDP to reach the embedded Clarity buttons.

Clarity latency

Appears in: Global feedback and insights

Definition: Track how long it takes for Clarity to generate a response on average over time.

Conversion funnel

Appears in: Global A/B results (customer-level)

Definition: Shows the customer journey from having a Clarity session through seeing Clarity, interacting with it, and making an attributed purchase. Each step shows the number of customers and the drop-off rate, helping you identify where customers disengage. Note that this corresponds to the customer profile level, not the session level.

Conversion rate (CR)

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The percentage of sessions that resulted in at least 1 purchase. Alongside RPV, this is a primary indicator of Clarity's impact on purchase behavior.

CR over time

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: A time series showing conversion rate trends per variant. Use this to validate that Clarity's performance is stable over time and not driven by a single spike.

CSAT (customer satisfaction score)

Appears in: Global feedback and insights

Definition: An average satisfaction score from 1 to 5, collected from customers who sent at least two messages in a Clarity session and haven't submitted feedback in the past two weeks. The survey displays automatically when those conditions are met.

Customer conversion rate

Appears in: Global A/B results (customer-level)

Definition: The percentage of customer profiles that made a purchase, shown per variant.

Drill-down by device

Appears in: Global A/B results (customer-level)

Definition: Customer-level A/B test results segmented by device type.

Drill-down by loyalty

Appears in: Global A/B results (customer-level)

Definition: Segments A/B test results by customer purchase history before their first Clarity session: new customers (0 prior purchases), returning customers (exactly 1 prior purchase), and loyal customers (2 or more prior purchases). Use this to understand whether Clarity is more effective for customers who already know your brand or for those discovering it for the first time.

Exit funnel

Appears in: Global feedback and insights

Definition: The proportion of customers who close Clarity within 60 seconds of it opening. A low exit rate suggests Clarity is appearing in relevant contexts. A high exit rate may indicate Clarity is triggering on pages where customers don't expect or want it.

Interactions over time

Appears in: Global feedback and insights

Definition: The daily volume of customer interactions with Clarity, broken down by type: trigger clicks (opening Clarity), freeform text responses, button clicks, and URL clicks (product or link clicks within Clarity).

Message feedback

Appears in: Global feedback and insights

Definition: A List of all text feedback customers leave when selecting thumbs down. Clarity collects text feedback only for thumbs-down reactions, not for thumbs-up.

Mixed variant customers

Appears in: Global A/B results (customer-level)

Definition: Customers who had sessions assigned to both the Clarity and control group variants, typically because they visited your site on multiple devices. These customers are excluded from the A/B test results because their exposure to both variants affects the reliability of the test. A 50/50 global split is strongly recommended to keep mixed customers balanced across variants and minimize their impact on results.

Number of CSAT submissions (#CSAT)

Appears in: Global feedback and insights

Definition: The total number of survey responses received in the selected period.

Number of message feedback (#Message Feedback)

Appears in: Global feedback and insights

Definition: Count of all text feedback customers leave when selecting thumbs down.

Number of open feedback (#Open Feedback)

Appears in: Global feedback and insights

Definition: Number of completed CSAT surveys with open feedback. Use this to identify specific pain points or positive experiences that aggregate scores don't surface.

Number of reactions (#Reactions)

Appears in: Global feedback and insights

Definition: Customers can react to individual Clarity responses with a thumbs-up or a thumbs-down. This shows the total count of each reaction.

Orders per customer

Appears in: Global A/B results (customer-level)

Definition: The average number of purchases per customer profile in each variant.

PDP views per session

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The average number of product detail page views per session. Helps you understand whether Clarity is encouraging customers to explore more products.

PLP views per session

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The average number of product listing page (category page) views per session.

Revenue per customer

Appears in: Global A/B results (customer-level)

Definition: The average revenue generated per customer profile, shown separately for Clarity, control group, and mixed variant customers.

Revenue per visit (RPV)

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: The average revenue generated per session, calculated separately for the Clarity and control group variants. If the Clarity variant consistently shows higher RPV than the control group, Clarity is generating more revenue per customer visit. RPV is one of the most reliable indicators of Clarity's impact.

RPV over time

Appears in: Global A/B results (session-level), Use case A/B results (session-level)

Definition: A time series showing RPV trends per variant. Use this to validate that Clarity's performance is stable over time and not driven by a single spike.

Top actions

Appears in: Global feedback and insights

Definition: The buttons and options customers click most frequently within Clarity interactions. Use this to refine your conversation flows based on what customers are actually engaging with.

Top conversation starters

Appears in: Global feedback and insights

Definition: The most frequently clicked prompts or options customers select when first opening Clarity. Use this to identify whether your suggested prompts are resonating with customers.

Top revenue categories

Appears in: Global feedback and insights

Definition: Displays the categories that generated the most revenue from customers in the Clarity variant who had one or more interactions.

It shows the top revenue-generating categories purchased within the 7-day attribution window.

Top revenue products

Appears in: Global feedback and insights

Definition: Displays the products that generated the most revenue from customers in the Clarity variant who had one or more interactions.

It shows the top revenue-generating products purchased within the 7-day attribution window. Note that this reflects customer purchases after interacting with Clarity, not necessarily products directly recommended by Clarity.

User intent over time

Appears in: Global feedback and insights

Definition: A breakdown of the types of questions customers ask Clarity. For example, product-specific questions, search-style queries, or other intents. Use this to understand how customers are using Clarity and whether your use case deployment matches their actual needs.

User response type

Appears in: Global feedback and insights

Definition: The proportion of interactions that are free-form text, quick reply, or suggestion button clicks. A high proportion of freeform responses can indicate that your suggested prompts aren't matching what customers want to ask.