Web & App Personalization Package (before July 1st, 2024)

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Packaging versions
This packaging was applicable before July 1st, 2024. Learn more about our 2026, 2025, and 2024 packaging.

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On-site personalization and A/B testing with add-on in-app personalization - all are powered by real-time, first-party data for the fastest ROI on the market.

Who is this for?

Marketers
eCommerce professionals
Digital teams
Merchandisers
Developers

Features

Feature	Description
Real-time Personalized Weblayers	Drive engagement and conversion with Weblayers, personalized banners that can be shown on specified pages of your website to a specified audience.
Zero Party Data Collection (Weblayers)	Collect customer data in real-time and deliver on the demand for both privacy and personalization - all without data from other parties.
Web Optimization & A/B Testing (Experiments)	Experiments (also known as web optimization) allow you to make changes to your website using a simple visual editor and switch between variants of your modifications to compare their performance.
Real-time Granular Segmentation	Divide customers into smaller groups based on common characteristics or activities and display them personalized web layers and app notifications.
WYSIWYG & JS/HTML/CSS Editor	Design weblayers in the intuitive "What-you-see-is-what-you-get" visual editor or by changing the code JS/HTML/CSS code directly.
Weblayer Templates	Select one of our new predefined templates when creating a new weblayer. Templates are great starting points for your campaigns or special seasonal events like Black Friday.
Server-side Testing & Personalization (Managed Endpoints)	Managed endpoints return personalized HTTP responses in a format defined by you and so suit your needs the best. They allow you to truly personalize the customer experience on any third-party application or channel.
Analytics & Evaluation Dashboards	Use Dashboards for analyses and evaluation of relevant data and see all the key metrics and trends about your business in a single place.

Add-ons

Add extra features to your package and make the most of the Marketing capabilities.

Feature	Description
Mobile App Add-on	Include mobile strategy as a significant part of your marketing strategy as an additional channel providing a competitive edge by sending engaging, personalized push notifications to your customers with the help of: Personalized Mobile Push Customizable In-app Messages + Templates Testing & Live Preview Visual and [HTML Editor](HTML Builder) Silent Push Notifications A/B Testing APP Inbox
AI Upgrade	Provide truly personalized and relevant content to your customers at every step of their journey with: Contextual Personalization for Scenarios (coming soon) AI-based Product Recommendations Pre-built Predictions Custom Prediction Models
Security Upgrade	Manage access of internal users through centralized identity management with Single Sign-On (SSO) authentication method.
Big Query	Flexible, secure, and scalable infrastructure to house your data in an Marketing-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools.
Exports	Export raw (CSV or JSON) data from Marketing in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage.

Data Engine

But the packages above are not all we offer. Every package is further powered by a Data Engine. Learn about the features included in the Data Engine Package.