Get to know Engagement

Bloomreach Engagement provides various learning platforms to understand its functionality. Starting off, we recommend our welcoming article What is Engagement to get a general overview of what the platform does. If you are already familiar with Google Analytics, you might appreciate our comparison between the two platforms.

For a quick introduction to Engagement’s functionality, watch the Video Guides to our Features. To get the most out of the learning process, navigate to The Engagement Hub, which encapsulates all the educational resources. Release notes are the perfect place to discover the latest changes and features.

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Bloomreach Academy

Learn about Engagement's key functionalities with a free 60-minute Crash Course or become a certified user with our structured Foundations and topic-specific trainings. To sign up, follow this short guide.

User Guides

Data and Assets

To learn about the data processes in Engagement, you might be interested in the difference between hard IDs and soft IDs. Next, visit our Data Structure article to be able to distinguish between different data types.

The additional steps are learning how to create definitions to manage your data, import data from outside sources, and filter them to get specified information.

Analyses

Please navigate to Analyses to get an overview of our advanced analytics tools. Then follow our in-depth guides describing how to create them and how to read the gathered data.

You might be interested in

• Dashboards and Reports to visualize essential data in one place
• Segmentations to group customers based on their attributes or behavior
• Predictions to evaluate customer behavior using AI

Campaigns

Engagement offers multiple ways of campaign marketing, so please go to Campaigns to get acquainted with the six tools. A good starting point is the article Scenarios. We would also like to point out the article A/B testing to learn all about how to distribute best-performing campaigns automatically.

Our documentation provides a well-rounded overview of Working with emails where you can find out how to integrate, edit, evaluate, optimize, and evaluate them.

Use Cases

The Plug&Play section encompasses our best-practice, fully-functional, ready-to-launch use cases with pre-set analytics to bring value fast with little effort.

To find a compilation of step-by-step guides on creating helpful tools in Engagement, visit the Business use cases segment.

Developer guides

Engagement documentation includes comprehensive information on the technical overview; check out the API reference and Developers sections.

You might be interested in

• How the platform works
• How it ingests and structures data
• StartRight integration process to combine Engagement with your technical ecosystem enabling you to generate value fast
• How to set up the Engagement API and make your first call
• In our various API methods
• Web tracking through Javascript SDK, our Mobile SDK, or Python SDK

Security and privacy

Engagement holds the values of security and privacy very dear.

You might be interested in

• How we stay committed to the security
• Our security architecture to understand how the privacy of customer data is ensured
• Security controls to protect your customer data
• Single Sign-On enhancing security
• Consent management managing your subscription policies
• How to manage personally identifiable information