Define and manage PII (Personally identifiable information) like email, phone or names stored in Bloomreach Engagement. Flagging customer and event attributes as PII in Bloomreach Engagement has 2 functions:
- PII is visible only to specific users defined in access management.
- PII attributes will also be deleted during the anonymization process.
- Head to
Data & Assets>
Data manager> and then go to either the
customer attributesor the
- Hover over the attribute you want to flag as PII and click on the "lock" icon.
- Click "save changes".
Note that for events, you need to click on an event to expand the list of its attributes and then you can flag them as PII individually.
Every user who has the setting
Personal data disabled in the access management cannot see any data that has been flagged as PII in Bloomreach Engagement. Instead, they will only see stars to indicate they don't have the required access rights.
The screenshots below show what a user with restricted rights sees in Bloomreach Engagement when
phone attribute is not flagged as PII.
Anonymization in Bloomreach Engagement means that all customer attributes that have been marked as PII (as explained above) will be deleted for that particular customer. There are two ways how you can anonymize a customer:
Anonymization event attributes
You can read on
anonymizationevent attributes in the System events article.
Updated about 2 months ago