Intelligence Orchestration Package (before July 1st, 2024)
Updated packaging available
This packaging was applicable before July 1st, 2024. Find the updated packaging here.
This package is perfect for getting started and trying Bloomreach's powerful AI predictions, data unification, and omnichannel orchestration capabilities.
Who is this for?
- CMOs
- Heads of Marketing
Features
| Feature | Description |
|---|---|
| Real-time Granular Segmentation | Display SMS Sign-up units to granular customer audiences active in real-time. |
| Customer Journey Orchestration (Scenarios) | Scenarios allow you to interact with the right blend of channels, such as email and SMS for each customer and deliver relevant and consistent experience. |
| Conversion Analytics | Leverage Conversion Analytics to analyze your purchase funnel across devices, traffic sources, and countries, optimizing campaigns and boosting conversion rates. |
| Website Traffic Analytics | Gain insights into your website's performance by analyzing important metrics like traffic sources, conversion rates, repeated visits, and visitor behavior, empowering you to optimize your website performance and increase traffic. |
| Product Analytics | Analyze high-level product data trends to understand your top-selling, converting, and trending products or categories. |
| Revenue Analytics | Optimize your revenue growth and pricing strategy by gaining detailed insights into the revenue streams generated by your different products or categories. |
| CLTV and Customer Cohort Analysis | Analyze the customer lifetime value and proportion of revenue generated by new versus retained customers, allowing you to optimize your strategy for sustained growth. |
| RFM Segmentation Analysis | Categorize and understand your customers' interactions with your website through an RFM score combining recency, frequency, and monetary value to improve targeted marketing efforts and increase overall customer value. |
| Real-time Analytics & Data Exploration | Manage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools. |
| Pre-built Predictions (purchase, churn, best channel, etc.) | Maximize conversions with our Pre-built Predictions, targeting customers with the highest probability of making a purchase, proactively identifying churn risks to retain customers, and predicting in-session behavior for real-time targeting. |
| Custom Prediction Models | Tailor your predictions to gain accurate insights into customer goals, optimal segment targeting, and numerical attribute values, empowering you to develop effective strategies for success that align with your unique business needs. |
Add-ons
The Intelligence Orchestration package also includes add-ons:
| Feature | Description |
|---|---|
| Security Upgrade | Manage access of internal users through centralized identity management with Single Sign-On (SSO) authentication method. |
| Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools. |
| Exports | Export raw (CSV or JSON) data from Bloomreach Engagement in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage. |
| Mobile App Add-on | Include mobile strategy as a significant part of your marketing strategy as an additional channel providing a competitive edge by sending engaging, personalized push notifications to your customers with the help of: Personalized Mobile Push Customizable In-app Messages + Templates Testing & Live Preview Visual and HTML Editor Silent Push Notifications A/B Testing APP Inbox |
Please bear in mind that an AI Upgrade is not applicable since Predictions are already included.
Customer Data Engine
This package is further powered by a Customer Data Engine. Learn about the features included in the Customer Data Engine here.
Updated about 2 months ago