Web & App Personalization Package (before July 1st, 2024)
Updated packaging available
This packaging was applicable before July 1st, 2024. Find the updated packaging here.
On-site personalization and A/B testing with add-on in-app personalization - all are powered by real-time, first-party data for the fastest ROI on the market.
Who is this for?
- Marketers
- eCommerce professionals
- Digital teams
- Merchandisers
- Developers
Features
| Feature | Description |
|---|---|
| Real-time Personalized Weblayers | Drive engagement and conversion with Weblayers, personalized banners that can be shown on specified pages of your website to a specified audience. |
| Zero Party Data Collection (Weblayers) | Collect customer data in real-time and deliver on the demand for both privacy and personalization - all without data from other parties. |
| Web Optimization & A/B Testing (Experiments) | Experiments (also known as web optimization) allow you to make changes to your website using a simple visual editor and switch between variants of your modifications to compare their performance. |
| Real-time Granular Segmentation | Divide customers into smaller groups based on common characteristics or activities and display them personalized web layers and app notifications. |
| WYSIWYG & JS/HTML/CSS Editor | Design weblayers in the intuitive "What-you-see-is-what-you-get" visual editor or by changing the code JS/HTML/CSS code directly. |
| Weblayer Templates | Select one of our new predefined templates when creating a new weblayer. Templates are great starting points for your campaigns or special seasonal events like Black Friday. |
| Server-side Testing & Personalization (Managed Endpoints) | Managed endpoints return personalized HTTP responses in a format defined by you and so suit your needs the best. They allow you to truly personalize the customer experience on any third-party application or channel. |
| Analytics & Evaluation Dashboards | Use Dashboards for analyses and evaluation of relevant data and see all the key metrics and trends about your business in a single place. |
Add-ons
The Web & App Personalization package also includes add-ons:
| Feature | Description |
|---|---|
| Mobile App Add-on | Include mobile strategy as a significant part of your marketing strategy as an additional channel providing a competitive edge by sending engaging, personalized push notifications to your customers with the help of: Personalized Mobile Push Customizable In-app Messages + Templates Testing & Live Preview Visual and [HTML Editor](HTML Builder) Silent Push Notifications A/B Testing APP Inbox |
| AI Upgrade | Provide truly personalized and relevant content to your customers at every step of their journey with: Contextual Personalization for Scenarios (coming soon) AI-based Product Recommendations Pre-built Predictions Custom Prediction Models |
| Security Upgrade | Manage access of internal users through centralized identity management with Single Sign-On (SSO) authentication method. |
| Big Query | Flexible, secure, and scalable infrastructure to house your data in an Engagement-like structure, frequent data updates ensure that your data is always available on demand for custom analytics using your own BI tools. |
| Exports | Export raw (CSV or JSON) data from Bloomreach Engagement in a custom-defined structure to any file storage via any of the existing file storage integrations (SFTP), (Google Cloud Storage) or Azure Storage. |
Customer Data Engine
This package is further powered by a Customer Data Engine. Learn about the features included in the Customer Data Engine here.
Updated about 2 months ago