Customer Data Engine Package (before July 1st, 2024)
Updated packaging available
This packaging was applicable before July 1st, 2024. Find the updated packaging here.
Learn about the Customer Data Engine - a package you get with every one of the main six packages!
Features
| Features | Description |
|---|---|
| Single Marketing View of Customer | Single customer view collects all relevant information in one place, including your customer historical data, interactions updated in real-time, and predicted future behavior — in a way that is intuitive and easy to take action on. |
| Omnichannel Journey Orchestration (Scenarios) | Scenarios allow you to interact with the right blend of channels, such as email and SMS, for each customer and deliver relevant and consistent experiences. |
| Real-time Campaign Simulator (Scenarios - Test & Preview) | Dry-run the campaign as if it was executed immediately, taking into consideration all policies, A/B splits, unsubscribes, and other aspects, and see how your campaign will affect your customers and in what numbers. |
| Real-time Event Tracking | The platform is capable of data processing and execution in less than a second, so all of your customer segments and campaigns will adapt immediately. |
| Data Retention Control (Data Minimization) | Control your client data with our Bloomreach Engagement features to stay in compliance with GDPR and data protection. |
| 1st party cookie tracking solutions | Mitigate the impact of various tracking limitations imposed by browsers and sustain consistent tracking of anonymous users using 1st party server-side cookies. |
| Real-time Analytics & Data Exploration | Manage your data and gather useful insights into your customer behavior with the Bloomreach Engagement Analyses tools. |
| Custom Reporting & Metrics | Create custom Reports and summarise important metrics, such as the total revenue, the number of buyers, or the conversion rate in grid tables. |
| 3rd Party Integrations | Integrate your project with virtually any third-party application. |
| Webhooks | Webhooks communicate with different services via APIs and enable you to send automated messages or retrieve data from third-party tools. |
| Security and Compliance Support | Bloomreach Engagement provides a comprehensive set of security features to ensure that your customer data remains safe. |
| Centralized Consent Management | Manage your subscription policies and track any changes to consent for every customer. |
| Rule-based Recommendations (trending, new, filter-based) | Deliver personalized and relevant content to customers at every step of their journey with product recommendations that are based on automatic analyses of customer behavior. |
| Web Push | Engage with your customers through push notifications in different browsers. |
| SQL Reports | Create the report based on data from 3rd party data sources that are written in SQL query or visual mode. |
| Vouchers | Send your customers voucher codes to incentivize purchases and increase customer loyalty. |
| Imports | Import data to your project from sources outside of Bloomreach Engagement. |
| Surveys | Easily create surveys that can be sent to customers using unique links and collect feedback to understand your target audience. |
| Google SSO | Manage access and keep only active users via a centralized identity. |
| Tag Manager | Tag Manager houses all predefined presets as well as custom tags that can be inserted into a webpage and allow customer personalization and custom tracking. |
Updated about 2 months ago