Missing or Invalid Revenue Value

Problem and Background

Conversion pixel ‘basket’ field has empty or non numeric value. In a Conversion pixel, ‘basket_value’ field contains the total price of the checkout basket. For example, if a ‘basket_value’ field has a value like NaN, undefined or null, etc. then it is considered as not a number.



This should be the final checkout value, post discounts, taxes, shipping, etc. In practice, we do not have an automated check to validate this.

Debugging Steps

  1. Request the Bloomreach Support team for the list of all Conversion pixels in which the ‘basket_value’ field is empty or contains a value that is not a number.
  2. Each example gives the order id and basket value from a Conversion pixel. Check the basket value. It will be either 0 or empty or some undefined or null value.

Common Causes

This issue occurs when the revenue is either undefined/null/NaN or 0 for the number of conversion pixels.


Debug and check the order ids and the baskets that are incorrect and fix it using the Pixel tool.


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