Product Grid Editor

Bloomreach's algorithm optimizes for driving more Revenue to your site. However, sometimes merchandisers might have different business objectives (e.g., tell a brand story) or have additional information that the Bloomreach algorithm is unaware of (e.g., upcoming campaigns/launches). The Product Grid Editor is a tool will allow the merchandiser to customize the results and create the desired experience for their end user.

The Product Grid Editor is the primary Visual Merchandising tool that you will use in the Bloomreach dashboard. The Editor is used to implement various merchandising operations such as boost, bury, include, exclude, etc. You also can preview what the results might look like for a Search Query (Search Term), Category, Thematic Page or at the Global level. Below is a screenshot of what it looks like:

Where will you see the Product Grid Editor?

The product grid editor is displayed in several locations:

Merchandising > Site search > Ranking rules(Create and edit Search ranking rules)
Merchandising> Categories > Ranking rules (Create and edit Category ranking rules)
Merchandising > Global merchandising > Ranking rules (Create and edit Global Product Ranking Rule)
SEO > Create Page

Components of the Product Grid Editor

Query/Category Box

Enter the Search Query (Search Term) or Category ID for which you would like to merchandise.

Please note that queries that include the characters "*" or ":" are not supported for merchandising rules.

Broad match

Checking the Broad option at the top right will enable "Broad match" on the rule. This type of rule will additionally include other relevant results produced by additional keywords or variations to the original search term. This allows a broader interpretation of the search query and user intent behind it, ensuring relevant products are not missed.

For example, if a broad match rule is set up for "shirts", the search results could also include shirts returned from queries like "white shirts", "casual shirts", and more, even if the exact term "shirts" isn't present in the related search query.

Audience

Once you have defined an "Audience" in the Targeting section of the dashboard, you can use the drop-down here to merchandise and create experiences specifically for an audience.

Duration

Create experiences for a specific occasion or event by assigning a time duration (start and end date/time) to your merchandising rule.

Product & Attribute Merchandising Rules / Insights

Product: Add additional product (s) to the search or category results. Search by keyword or a product ID. A List of products will be returned in the column below. If you want to add products to the result set for that specific query/category, you can drag them from the left-hand column into the main product grid. If the product already exists in the product grid, it will be labeled as "Already in Recall."
Attribute: Control multiple products in the product grid that share the same attributes. Select Attribute, and you will be directed to a list of Attributes that can be used for several merchandising operations, such as Boost, Bury, Include, and Exclude. Learn more at boost attributes in search results.

Insights

Insights allow you to review the various metrics (such as association score, RPV, ATC rate, etc.) of each product in the grid to help guide your re-ranking or merchandising decisions. These metrics are sitewide and not specific to the page. After logging in, navigate to the Insights section to activate this function.

Visual Editor

The Visual Editor provides a glimpse of how the edits you have added to this specific rule impact the product grid. To avoid rule conflicts, the visual editor will also show an external rule (an existing merchandising rule) that is influencing this current rule.

Changes / External Changes

Changes: This section lists the changes made to the product grid as part of this specific rule.
External Changes: This section lists the changes made to the product grid that are not part of this specific rule. These will usually be pre-existing rules that impact the current query/category being edited (e.g. a global rule would show in this tab).

Cancel/ Preview / Save New Test Variant / Save:

Cancel

Cancel any unsaved changes to the existing screen. Any changes saved prior will still continue to exist.

Preview

While the “Visual Editor” is a preview of the current rule being edited, the “Preview” is a rendering of what the final page would look like after all rules (internal and external rules) have taken effect. It will show you the final result of how the product grid will look on your site. You can also use this to look at a Side-by-Side preview of the current state of the grid and then what it looks like with the new rule. You can only Preview 100 products.

Preview features

Search by Product or Category ID

Under the Preview section, you can search by a specific Product ID or Category ID to see if a specific product or products from a specific category are present after the changes.

You can choose what product information you want to display on the product cards. By default, all product information (ID, brand, RPV, ATC, and visits) is displayed.

Preview changes made in facets

Under the Side-by-Side Preview, click on the funnel icon to see what facets are available for each test bucket. On one side, the user is able to see changes in facet against the other side (any additional facet values added or facet values removed).

If you are making changes to facets on a given search or category page, simply navigate to Single Preview and click on the funnel there to see what the facets look like for that page.

Save New Test Variant

Merchandising rules can be A/B tested through the Bloomreach application. If you would like to A/B test a merchandising rule, click this button to save the rule as a variant of the original. You will then be prompted to the A/B test screen to run the test of your new variant vs. the original results.

Save

Saves all of the merchandising changes you've made on the screen