Get individual product insights

After running a search, the Product insights application displays results in the product grid. Each product card shows a brief summary of product information. Here's an example for the query, "office chair":

View detailed product data

Click any product to open a detailed summary of how we match products and assess their performance.

Understand why a product appears for the query

The Discovery search engine uses your catalog data to match and recall search results. The Searchable Feed Data section shows where the user query (or synonyms for the user query) matches the content in your catalog.

Understand why a product ranks at a certain spot

Performance metrics help you understand how the Discovery search engine ranks the products. These metrics are:

• Total score: Metric based on which products are ranked for a specific query/category. It is a combination of the Performance (user behavior) and Relevance scores. The Performance score carries more weight in the Total score calculation than the Relevance score.

• Performance: Normalized metric based on user behavior signals such as revenue, conversions, add-to-cart, views, and so on. The search engine calculates it for each product for a particular query/category.

• Relevance: Metric based on the Bloomreach semantic engine and term match to product feed data (for example, title, category, brand, and so on).

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Warning

Variant-level fields are currently not supported. If there's a match on a variant-specific field, the value that the query matched on will not be shown in the table.

How to interpret the Product insights metrics

Bloomreach derives each returned product's position in search results from a set of signals. Each signal has a normalized score from 0 to 100 that is calculated specifically for that query and result set. A score of 100.0 indicates that the product had the highest score among the result set for that particular metric. When you run a specific search query in Product grid insights, Bloomreach returns these signals and values.