Buy Online Pick-up In Store (BOPIS)

Buy Online Pick-up In Store (BOPIS) feature allows your shoppers to search for products from across your sites (online) and have them picked up physically from any of your stores nearest to the shopper (offline).

This offers shoppers a seamless buying experience that dissolves the boundaries of online shopping and the convenience of offline pick-up. Bloomreach powers search across all your sites and aggregates products without creating duplicates in the search results. 

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Feature access

This feature is enabled on request. Talk to your Bloomreach representative to know more.

Feature capabilities

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With this feature, you can deliver the following capabilities on your site: 

Enable unified search across multiple stores

You can allow a user to search for a product available in multiple stores. 

For example,

The user, John, is located in Mountain View and searches for a bottle of chardonnay wine (Red, 750 ml) in the Homeoasis online store and the Palo Alto store. If the wine is not available in the Mountain View store, John can purchase and pick up the product from the next nearest available store (Palo Alto). 

 Enable distance-based filtering

You can pre-define the radius of search for a user to return products only from stores having the products within that radius.

For example,

Homeoasis defines 100 miles as the searchable radius. John is located in Mountain View and searches for a red wine. The products are available in Palo Alto (8.5 miles), Sunnyvale (2.9 miles), San Jose (13 miles), and Sacramento (120 miles) stores. However, the products from the Sacramento store are not returned. 

Extend the search to home delivery in case of unavailability

You can allow the user to search for a product in all your stores and tag those products that are outside a fixed radius as “items not available in your area” so that the user can choose an online delivery option. 

For example,

John is located in Mountain View and searches for a rare bottle of Chateau Lafite, 1787 on the Homeoasis website that serves all the stores. Homeoasis can allow its users to see if the searched product is available within a specific radius of the user ( Palo Alto, Sunnyvale, San Jose) for in-store pick up. Incase the product is only available in Sacramento store, Homeoasis can notify the users to have it home delivered from the Sacramento store.

How to implement this feature

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To implement this feature, you must pass additional parameters specific to customer location in the Product and Category Search API. You can view the additional API parameters here.