Dynamic Categories


This is the Early Preview launch of the Dynamic Categories feature. Kindly reach out to your Account Manager if you’d like to access this feature.

What are Dynamic Categories

From promotional landing pages to seasonal push campaigns, merchandisers often need to create special product assortments for various use cases. The process of creating such collections can often be tedious and time-consuming, as you might need to manually sift through all the available items to find the ones that meet the desired specifications.

Dynamic Categories feature automates this process by allowing you to effortlessly curate product collections based on pre-defined criteria without having to search through your entire product catalog. It thus saves you both time and effort.

This feature enables you to categorize products dynamically based on certain product attributes. Let's say we want to create a Dynamic Category of products called 'Christmas Sale.' For a product to qualify for this category, its color must be red. Once the category is created, any new product variants in red color would be automatically added to this category. This is especially valuable during the peak shopping seasons when you want to prioritize the product catalog for the festive sale.

You can further merchandise product collections to meet your e-commerce objectives. As a merchandiser, you might want to display a page with trousers that are priced below $75. Using the Dynamic Categories feature, you can set the criteria as "product type = trousers" and "price < $75". This generates a price-based trousers page that updates and displays the qualifying products automatically.

Additionally, you can expect product ranking to improve once we receive sufficient data/traffic for the Dynamic Category. Bloomreach algorithm optimizes the ranking based on a product’s performance in the context of a Dynamic Category.

Why is this feature valuable for your business

  1. Real-Time Updates: Dynamic Categories reflect real-time changes in product attributes and conditions. As soon as a product meets the specified criteria, it is instantly added to the assortment. This ensures that the category is always up-to-date with the latest offerings and eliminates the need for manual adjustments or delays in updating the product selection.

  2. Operational Efficiency: This feature maximizes the merchandisers’ efficiency by automating the product selection and generating dynamic collections instantly using the Dashboard. Manually categorizing products in an e-commerce store can be time-consuming and repetitive, especially for stores with a large product catalog. Dynamic Categories eliminates the need to categorize each item individually or coordinate with multiple teams to make feed changes. This saves time and effort, allowing you to focus on other strategic tasks.

Feature scope

Dynamic Categories can be created and managed at the Site level only. This applies to both single-site and multi-site accounts. Dynamic Categories are not supported at the Account/Site group level.


Configure Dynamic Categories

Visit this article to learn the end-to-end workflow for creating Dynamic Categoires.


  1. What’s the difference between Dynamic Categories and Feed-based Categories?
    Dynamic Categories automatically retrieve products that meet certain conditions. These conditions are specified by you in the Dynamic Category setup.

    Feed-based Categories show products into specific categories based on the information provided in the feed.