SEO Implementation

If you're implementing SEO features, the following topics will be discussed during the Prepare step of integration.

SEO widgets

SEO widgets contain Related Categories, Related Items, and Related Products on your site's pages. Together, we establish the location and appearance of these widgets on your pages.

There are a maximum of five links in the Related Categories and Related Items widget.

Typically, there are four products in the Related Products widget. You can't display fewer than four products. Let your Bloomreach TPM know if you want to display more than four products.

Widgets must be integrated into your mobile pages. Bloomreach supports widgets on mobile devices if your mobile URL structure after the domain name is the same as the structure for your desktop URLs. If you have a separate mobile site, then ensure widgets are integrated on that separate site as well as your desktop site.

Thematic pages

Thematic pages are customized, category-like landing pages that are created and launched by the Bloomreach Thematic Pages feature. These pages are focused on long-tail themes with products matched through Bloomreach’s matching technology.

We help you determine the appearance and general contents of thematic pages on your site. The specific contents of thematic pages are automatically curated with Bloomreach matching technology.

We ask how you handle the different devices that your customers use when landing on your site. What happens to the URL? For example, the letter "m" is commonly appended to a URL for sites that distinguish between desktops and mobile devices.

We confirm that it's okay for Bloomreach to launch your new thematic pages automatically after they pass QA.

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Automatic launch protects your integration schedule

We recommend this automatic approach for launching thematic pages because setting and following an approval process often creates bottlenecks in the integration process, which in turn can cause your timeline to slip unpredictably.

However, if you prefer to approve thematic pages before launch, then we can work with you to define the approval chain with approvers and alternate approvers. You need to manage the approval process within your company, making sure that approvers are both available and knowledgeable about their role in the integration process.

Based on your decision to use JSON-powered Thematic Pages during the sales process, we help you determine which parts of the Build milestone are relevant to your needs.

We discuss the XML sitemap for thematic pages, which helps search engines find your pages quickly and reliably.

Site crawling

Bloomreach continually crawls your site to keep the content of your thematic pages and widgets for Related Categories, Related Items, and Related Products current and valuable.

We ask you questions about the number of queries per second (QPS) that you want us to crawl, and we have some environmental questions. Here's a sample set of questions:

• What's the maximum QPS that you want Bloomreach to use when crawling your site?
• What are your IP addresses? We ask this question to ensure that we don't count your own company's site visits.

We don't crawl your mobile URLs.

Site information

Upon the initial launch of Bloomreach SEO, we conduct a test to demonstrate lift by running on about 50% of your pages, leaving your other 50% as your control group. If you have 1000 URLs, we run Bloomreach SEO on 500 of them.

To ensure that we understand your site's unique aspects, we gather some information from you about your site that can affect this test. Here's a sample set of questions to give you an idea of what we need to know: