Thematic pages

What are Thematic pages

Thematic Pages are highly curated landing pages that are similar to category pages. There are two ways in which the Thematic Pages can be created: automatically by Bloomreach based on the demand identified by our algorithm or manually by you. 

Whether automatically or manually created, Thematic Pages can be managed end-to-end via the Thematic Pages Tool. Thematic Pages are created uniquely and will not duplicate any category pages that already exist on your site.

They are designed to contain rich, relevant content, focusing on long-tail themes, with products matched using Bloomreach’s matching technology.

A long-tail theme or category is a very specific set of products. For example, the Cutting Tools category contains a variety of products, such as scissors and rotary cutters. A long-tailed version of such a category page might contain only left-handed scissors, such as left-handed pinking shears and left-handed craft scissors.  

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Note

SEO does not support multi-view / multi-site. For different sites to be set up, each site has to be configured as an individual account. This implies that pixels and data feeds must be deployed for every unique URL/domain.

Launching Bloomreach generated pages

There are two ways to launch the Bloomreach-generated Thematic Pages.

Automatic launch mode

• Thematic pages that pass Bloomreach's manual QA process are automatically launched on your site.
• The All Pages tab contains both Bloomreach-generated pages and pages that you create manually.

Manual launch mode

• Thematic pages that pass Bloomreach's QA process appear in the Suggested Pages tab. You must manually approve the pages before they go live.
• When you mark a page live from the Suggested Pages tab, it moves to the All Pages tab.
• Pages that you create manually appear under the All Pages tab.

Switching between launch modes

When you switch from automatic to manual launch mode, all the live Bloomreach-generated pages move to the Suggested Pages tab. Review and decide which pages to keep live.

How Thematic pages work (quality filters)

Bloomreach maintains a dictionary of products and attributes to identify and validate potential themes. Attributes are product-specific keywords. For example, the dictionary associates “dress” with “lace” or “sequin”, so Bloomreach can automatically generate Thematic Pages for “lace dress” or “sequin dress”.

Thematic Pages are refined by various quality filters and will not be indexed if they fail to pass any of the quality filters. These are explained below:

• Minimum # of products - Each Thematic Page must have 4 or more matching products.
• Deduplication filters - The Bloomreach algorithm checks for duplication based on the following filters:
  • Duplicates to existing category pages
  • Similar theme name to another Thematic Page
  • Minimal overlap in products with another Thematic Page
• Refreshed daily - Thematic Pages are refreshed daily, out-of-stock products are removed, new in-stock products are added if they match the theme, and prices are updated.
• Self-retiring - Thematic Pages must pass the quality filters again when the product set changes, and will automatically become noindex if they fail.

In addition to the above quality filters, Bloomreach manually reviews the theme name and product set before launching each Thematic Page. You can also enable Manual Launch Mode to review your Thematic Pages after the Bloomreach QA team verifies them. 

Thematic Pages tool

The Thematic Pages Tool in the Dashboard allows you to view, create, and edit your Thematic Pages with a full range of merchandising options. Additionally, you can add content to your Thematic Pages, such as banners or text blocks.

With the Thematic Pages Tool, you will be able to:

• Manage all auto-generated pages
• Generate new pages in real time
• Merchandise new and auto-generated pages by:
  • Adding and removing products
  • Boosting and burying products based on attributes
  • Locking products in a specific location on the Product Grid
  • Adding unique content to the pages via the Content Editor.

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You can read about the full Merchandising capabilities in the Product Grid Merchandising section.

Related articles

• Thematic Pages Tool- Dashboard Operations
• FAQs