Manage A/B tests

Modify A/B tests

While a test is running, you can't edit the test or the rule that is being tested.

Editing tests

For a running test, we suggest that you first end the test and then create a new one. We require this to protect the reliability of your test data. It's important that your results reflect the actual test rather than the aggregation of different tests' data.

To edit a draft test, see the Edit the draft test section.

Archive A/B test

You can't delete a test. Tests are useful beyond their conclusion, especially for determining the reason for changes in metrics, such as when a product's performance changes. Use the Archive option instead. This way, you can always retrieve the data gathered.

Alternatively, go to the test on the A/B tests page. Select Archive after clicking the dropdown next to the Open button.