Discovery Integrations with AB Testing Tools

Bloomreach seamlessly integrates with third-party AB testing tools, allowing you to evaluate optimizations that can encompass both Discovery-specific elements and elements managed by your AB testing solution.

Third-party AB testing vs. Discovery AB testing

The following will help you understand the differences between third-party and Discovery AB Testing use cases:

Third-party Testing based on URL Parameter

Suppose you want to AB test two or more experiences in your AB Testing platform. As part of this test, you may want to check how a combination of content and product changes works. It is possible to do so with Bloomreach.

Each variation or experience that you create in your tool will need a separate value for the URL parameter, and those values will align with Bloomreach audiences. Here are the details for setting up:

1. Set up Audiences
   Bloomreach Audiences can be configured based on URL parameters (as shown below).

2. Show targeted results
   After configuring the Audience, you can trigger a unique experience for each Bloomreach Audience. This is known as Targeting. To show different results for each experience, select the desired audience from the Audience dropdown provided in the Product Grid Editor.

   

3. AB Test setup
   Now, configure the AB test in your testing tool and create each experience/variation. Assign each variation a different URL parameter value that corresponds to the previously created audiences.

   For example:
   
   testvar=variationA
   testvar=varationB
   
   This will ensure that when each test runs, the experience seen is consistent with the audiences that you created.

   Note: The test may also include other features outside of Bloomreach's control, such as UI changes.

4. Evaluation
   Use your AB Testing tool to track which experience was more effective.