Feature Summary

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Multi-currency is the ability to handle currency normalization to ensure that Bloomreach analytics can show aggregated metrics in a common currency across all sites in an account and provide the Bloomreach Algorithm with meaningful signals on conversions that are sensitive to the value of currencies.

If your brand is either having multiple sites in different countries or you display different currencies based on the end user's location, you should consider utilizing this feature. 

If your site only has one currency, there will be no change. For a customer who is interested in multi-currency, you will be able to have more accurate currency data for Insights Analytics and Ranking Algorithms. It does require 2 simple actions to fully utilize this new capability.  

1). Choose an Account Default Currency. Please note that the default currency on the dashboard can be one of these: USD, GBP, INR, CAD, EUR, or AUD.

2). Configure your pixel to include Currency Type.

By completing these 2 steps, all different price data from the different currency will be converted/normalized to this default currency as the input signal for our algorithm, and all money-related metrics displayed in the Bloomreach Dashboard. 

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Support for multi-currency is available across all the components of the Dashboard to normalize the price and aggregated metrics into a common currency.

Please reach out to your Bloomreach representative if you are interested in this new capability.

Feature Detail

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Pixel Configuration:

Add currency parameter to your Pixel. The currency is in the format of 3 digit code:
AED, AFN, ALL, AMD, ANG, AOA, ARS, AUD, AWG, AZN, BAM, BBD, BDT, BGN, BHD, BIF, BMD, BND, BOB, BRL, BSD, BTC, BTN, BWP, BYN, BZD, CAD, CDF, CHF, CLF, CLP, CNH, CNY, COP, CRC, CUC, CUP, CVE, CZK, DJF, DKK, DOP, DZD, EGP, ERN, ETB, EUR, FJD, FKP, GBP, GEL, GGP, GHS, GIP, GMD, GNF, GTQ, GYD, HKD, HNL, HRK, HTG, HUF, IDR, ILS, IMP, INR, IQD, IRR, ISK, JEP, JMD, JOD, JPY, KES, KGS, KHR, KMF, KPW, KRW, KWD, KYD, KZT, LAK, LBP, LKR, LRD, LSL, LYD, MAD, MDL, MGA, MKD, MMK, MNT, MOP, MRO, MRU, MUR, MVR, MWK, MXN, MYR, MZN, NAD, NGN, NIO, NOK, NPR, NZD, OMR, PAB, PEN, PGK, PHP, PKR, PLN, PYG, QAR, RON, RSD, RUB, RWF, SAR, SBD, SCR, SDG, SEK, SGD, SHP, SLL, SOS, SRD, SSP, STD, STN, SVC, SYP, SZL, THB, TJS, TMT, TND, TOP, TRY, TTD, TWD, TZS, UAH, UGX, USD, UYU, UZS, VEF, VES, VND, VUV, WST, XAF, XAG, XAU, XCD, XDR, XOF, XPD, XPF, XPT, YER, ZAR, ZMW, ZWL

Please review the detailed pixel guide on the  Conversion Page View Tracking page. 

Account Default Currency Setting:

Please choose one currency as the main currency of the account. All currency data will be converted to this account currency, which will be used for dashboard currency display for all sites. All the normalized/converted currency data will be used as a signal for the Bloomreach algorithm. Once the default currency is set, it cannot be changed to any other currency. 

Exchange rates

Exchange rates for currency normalization/conversion are updated daily from a 3rd party provider.