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Personalized media in grid

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What is Personalized media in grid

A static product grid is a missed opportunity to guide and engage with your shoppers.
Personalized media in grid lets merchandisers display more than just products in the product grid. It helps create dynamic and engaging shopping experiences. You can inject rich media assets like promotional banners or buying guides directly into any slot in the product grid and control who sees them.

With a built-in intuitive preview and A/B testing, you can optimize for user engagement and revenue with confidence, while also laying the foundation for future retail media integrations.

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Note

Campaigns have been replaced by Personalized media in grid. If you previously used Campaigns in Bloomreach Discovery, your existing campaigns have been automatically migrated to media rules, keeping the same functionality intact.

Use cases

Storytelling and education

As an eco-friendly clothing brand, you want to educate shoppers on a new material used in your new line of all-weather jackets. Insert a guide explaining the benefits of the sustainable, waterproof material to build purchase confidence.

Promotional campaigns

Showcase a wide “Black Friday Deals” banner above the grid of your most popular categories to drive urgency and highlight key promotions.

Guides and cross-merchandising

Place an interactive “Complete the Look” guide in slot three within an apparel category to showcase matching shoes and accessories, increasing the average basket size.

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Note

For more specific use cases of different asset types, refer to Assets in the concept guide.

Benefits for your business

Showing media in the grid helps your business achieve several key outcomes by combining products with personalized media in the shopping experience:

  • Increase revenue and conversion: Drive lift in RPV and conversion by placing engaging content and cross-sell promotions directly in the shopper’s path.
  • Build brand image: Display lifestyle content or brand stories to communicate your brand values and aesthetic while customers shop. Expand communication channels rather than limiting brand content to separate landing pages or banners outside the shopping experience.
  • Enable rich storytelling: Enrich product listing or category pages with buying guides and brand content to build affinity and justify value, especially for high-consideration products.
  • Unlock new monetization streams: Inject third-party sponsored content or ads via API, creating a stepping stone to a full retail media strategy.

Concepts and workflow

Read the following guides to learn more about the working and usage of the Personalized media in grid feature:

Updated 19 days ago