Search Result Page View Pixel

Search Result Page View Tracking

Go to your Search Result Page Template and add the search specific tracking parameters in the Global Tracking snippet. If your search result pages are loaded via Dynamic Refresh, please add additional handlers to be able to track virtual page view interactions.

Faceting, Filtering and Pagination on Search Result Pages

If a user applies a facet filter and refreshes results, Bloomreach expects that the Search Result Page View pixel fires each time a filter is applied. Bloomreach uses this information to understand which filters are commonly used. In case your implementation is such that pages don't reload when a user applies a filter or facet, please add additional handlers to each filter/ facet to be able to track virtual page view interactions.
If your category pages are paginated, Bloomreach expects that the Search Result Page View pixel fires each time a user navigates to the next or previous Search Result page. If your Search Result pages don't reload when a user navigates to the next or previous page, please add additional handlers to the 'next' and 'previous' links to be able to track virtual page view interactions

<script type="text/javascript">
  var br_data = br_data || {};
  // Global tracking parameters
  br_data.acct_id = "<Bloomreach Provided Account ID>"; 
  br_data.ptype = "search";
  br_data.title = "<title of current page>";
  br_data.domain_key = "";
  br_data.user_id = "";
  br_data.view_id = "";
  br_data.tms = ""
 
  // INSERT the Search specific Tracking Parameters in your Global Tracking Script
  // in your SEARCH RESULTS PAGE TEMPLATE.
  br_data.search_term = "blue dress"; 
  // End - Search Results page specific tracking parameters
   
  (function() {
  var brtrk = document.createElement('script');
  brtrk.type = 'text/javascript';
  brtrk.async = true;
  brtrk.src = "//cdn.brcdn.com/v1/br-trk-{{BloomReach Account ID}}.js";
  var s = document.getElementsByTagName('script')[0];
  s.parentNode.insertBefore(brtrk, s);
  })();
</script>

Search Result Page View Variables

Variable

Value type, example

Description

br_data.search_term

string, "blue dress"

The value of the search query describing the page.

Native App Implementation

You can include the Global Page View variables and the following variables. For details on the native app implementation format, refer to the Non-JS Environment section in the Getting Started page. 

  • ptype = search
  • search_term (see above)

Example requests:

https://p.brsrvr.com/pix.gif?
acct_id=6702
&cookie2=uid%3D1e7724c751a3f6e6241018d150144832e7528383%3Av%3Dapp%3Ats%3D0%3Ahc%3D1
&rand=35237846106223624
&type=pageview
&title=Blue%20Lace%20Dress
&url=http%3A%2F%2Fmerchantname.app%2Fsearch%2Fblue%2520lace%25dress
&ref=http%3A%2F%2Fmerchantname.app%2Fcategory%2Fdresses
&ptype=search
&search_term=blue%20lace%20dress

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