Create and run A/B tests

Follow the steps below to run an A/B test from start to end.

Start an A/B test
Configure the A/B test
Run A/B test or save draft
Retrieve and evaluate test results
End the A/B test

Required permissions

To run and manage A/B tests, you need permission to edit any rule from the rule types listed below. Having edit permission to a specific rule type allows you to create A/B tests for any rule. For example, if you have access to edit search ranking rules, you can also A/B test personalization rules. Following are the rule types and their associated permissions:

Search ranking rules: Search merchandising editor
Category ranking rules: Categories merchandising editor
Recall studio rules: Recall and ranking studio editor
Ranking studio rules: Recall and ranking studio editor
Redirect rules: Search merchandising editor
Personalization rules: Personalization studio editor