Query Report

The Query report provides the list of query terms that can be optimized to increase the revenue. The pages can be sorted and prioritized as top opportunities for revenue generation on the basis of potential revenue opportunity, exit rate, conversion rate and revenue per visit. 

The report also provides the Benchmark numbers with each of the metrics to evaluate how each of the query terms performs with respect to the associated group of queries.

You can optimize such high potential revenue query terms by diagnosing the query pages and boosting the high demand and relevant products, and by adding redirects and synonyms.

Viewing Query Report

To view the Query Page report,

  1. Go to Insights Opportunities Top Opportunities.
  2. Click Query. You can view the following details on this screen: 
    1. Potential Opportunity: The potential upside of each opportunity based on how it's performing compared to other entities like it. Potential opportunity should be used as a relative valuable metric to help you prioritize the area where you should spend time improving different queries on your site.  
    2. Action Taken: Shows the number of times you have taken action that particular query. 
  3. Click on a query line item to view the Performance Compared to Benchmark. The screen appears as shown below. The metrics on which this bar graph is created are explained in the Reporting Metrics table.

  1. Click Exit to close the Performance Compared to Benchmark screen. 

Actions on Query Report

You can take corrective actions for a query from the report itself. Some of the actions that you can take to improve the performance of a query are explained below:


  1. Click Diagnose on the selected query to view a drop-down list of actions. The following action list is displayed:

You can choose to take any of the following suggested actions for the selected query:

  • Boost Products: Boost or add products that are highly associated with the query to improve user engagement.
  • Add Synonyms: Selecting this option will allow you to associate queries that are co-viewed along with the query with top 50% association score and top 50% RPV. You can select synonyms from the list and add it to the selected query to improve performance. 
  • Find Redirects: Selecting this option will allow you to apply redirect to categories co-viewed with the query with top 50% association score and top 50% RPV. 
  • Explore More Solutions: Selecting this will take you to the Library tab which has more reports on the selected query. You can view a detailed diagnostics in the Library section. 

Adding Activities 

To add an activity on the Query, 

  1. Click on the selected query. Activities are used to track and evaluate the pre/post impact of changes made to the query. You can add an activity to track actions such as boost, bury, etc. that you have applied to the query.
  2. Select Add Activity to create an activity:
  1. The Annotate Activity screen appears as shown below:
  1. Enter the details as required and click Save to create the activity. 

Ignoring Query Terms 

To ignore the Query Terms from the Top Opportunities list, 

  1. Click on the selected query. Click Ignore in the drop-down menu:
  1. The Annotate Activity screen appears as shown below:
  1. Enter the required details and click Save to ignore the query selected. 

Using Filters on Category Page Report


You can sort the reports based on the reporting metrics given in the Metrics table. 


You can filter out the report results further based on the Priority level. You can prioritize the result based on 3 values of high, medium and low denoted by £££, ££, and £ respectively