Relevance by Segment Integration Overview


The Relevance by Segment feature must be enabled on your account by Bloomreach. If you would like to enable this feature, please consult your DXM or Business Services Consultant.

Relevance by Segment integration requires you to send the segment name and segment value through the pixel and API.


A segment is a way to group users on one or more defining properties (dimensions), such as country or occupation. Each segment will have an associated value. For example, you could have a segment named “country” with a value of “Australia”, or a segment named “customer tier” with a value of “Platinum”. To learn more about this feature, go to the Relevance by Segment Page.