Pathways

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Pathways are powered by Loomi AI

Pathways widgets drive business goals by showcasing products that you want your shoppers to see. These widgets can be placed on any page of your website and custom-created to attract customer's attention to the desired products. This lets you focus on specific business goals, such as brand promotion, margins, sales/campaigns, etc.

Business use cases

Pathways allow you to create and curate product widgets powered by Bloomreach intelligence without affecting your search or merchandising behavior. You can create and use widgets for various use cases, such as:

Widget type	Description
New Arrivals	Highlight new arrivals
Brand Highlight	Promote products of a specific brand, such as your own or a sponsored brand
Excess Inventory	Promote products that need to be moved quickly due to excess inventory
On Sale	Highlight products that are on sale
Recipe pages	For food recipes, it displays products that are ingredients in that recipe
Curated widget	Display a custom group of products manually selected
Category widget	Display a given category of products

The image below illustrates an in-house brand widget being used on a search result page:

Below is another use case of a Pathways widget where it is used on a DIY/ideas page or a landing page.

How to create Pathways experiences

To create the above experience, you can check out the following links:

To learn how to integrate Pathways and Recommendation widgets, go to the Integration Overview page.
To learn how to create and manage widgets, go to the Widget Configurator page.
To learn how to set merchandising rules, go to Merchandising Capabilities.