Pathways use the Bloomreach Intelligent Index to drive definite business goals. These pathways widgets can be placed on any page on your website and can be custom created to bring the attention of your customers to the desired products to allow the maximum focus on specific business goals like brand promotion, margins, sales/campaigns etc
## Independently curated widgets
Pathways allow business users to create and curate product widgets powered by the Bloomreach Intelligent Index without affecting your Site Search or Merchandising behaviour. Users can create and use widgets for various use cases, including the following:
|Column Title||Column Title|
|New Arrivals||Highlight new arrivals|
|Brand Highlight||Promote products of a specific brand, such as your own or a sponsored brand|
|Excess Inventory||Promote products that need to be moved quickly due to excess inventory|
|On Sale||Highlight products that are on sale|
|Recipe pages||For food recipes, displays products that are ingredients to that recipe|
|Curated widget||Display a custom group of products, manually selected|
|Category widget||Display a given category of products|
This image below illustrates an in-house brand widget being used on a search result page:
Below is another use case of a Pathways widget where it is used on a DIY/ideas page or a landing page.
**How to Create these Experiences**
To create the above experience, you can check out the following links:
To learn how to integrate pathways and recommendation widgets, go to the [Integration Overview](🔗) page.
To learn how to create and manage widgets, go to [Widget Configurator](🔗) page.
To learn how to set merchandising rules, go to [Merchandising Capabilities](🔗).