# **What is Group Merchandising**
[Dynamic grouping](🔗) feature allows you to **group similar products together**, such as products of the same type, products of the same color, and so on.
Group merchandising feature further allows you to merchandise product groups as well as products within the groups based on your unique business needs.
Grouping similar products together makes product discovery a breeze! Shoppers don’t need to scroll through long lists of products. They can quickly navigate to the group of their interest and explore the merchandised products within the group. Such browsing convenience eventually leads to more conversions.
Group Merchandising also allows you to **optimize the ranking of product groups** as per your business goals. For example, you noticed that the “_Jeggings_” product group is trending on the "_pants_" search page. You can boost the “_Jeggings_” product group to position 1 and turn the trend into sales.
### Feature Scope
The Group Merchandising feature powers your Search and Category pages.
# **How does Group Merchandising work end to end**
Group merchandising requires the following workflow:
### API Side for rendering results
Firstly, you’ll need to integrate your site to apply grouping on the API.
**API request** - Pass the “groupby = _attribute”_ parameter in the request. E.g., groupby=product\_brand
**API response** - Read the grouped API response. This is different from the regular [Search API](🔗) response. Visit [this](🔗) article to learn more.
### Dashboard Side for merchandising groups
Using the dedicated group merchandising module on the dashboard, you can merchandise and customize the look and feel of grouped search results. Jump to the next section to learn the process of creating Group rules.
Visit the below guides to learn the process of creating group rules at different levels:
[Create Group rules at the Global level](🔗)
[Create Group rules at the Query/Category level](🔗)
### Applying Group Merchandising rules to the API
For group rules on the dashboard to apply to the API request, the API requests must have the groupby param with the attribute value you specified on the dashboard. Suppose you saved a Group rule for a ‘category\_id=dresses’ with **groupby=product\_brand**. This rule will only apply when the API request for the category ‘dresses’ has the parameter **groupby=product\_brand**.
# **How to access Group Merchandising**
**Live Customers**: If you are already live, please reach out to [Support](🔗) for help with this feature.
**Integrating Customers**: Please reach out to your Technical Services representative who is helping with your integration.