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To add the Product Page View pixels, go to your Product Page Template and add the product specific tracking parameters in the Global Tracking snippet. If your product pages are loaded via Dynamic Refresh, please add additional handlers to be able to [track virtual page view interactions](🔗).


## Product Page View Variables
VariableValue type, exampleDescription
br_data.prod_idstring (case sensitive), "prod1234"This is the unique ID which describes a product or product collection. If a product is available in multiple SKUs (e.g. color/size combinations), this field refers to the id shared by all the SKUs for a product.

To determine what value to use for your product ID, refer to the [Product ID Scenarios](🔗).
br_data.prod_namestring, "Blue Lace Dress"The name of the product being viewed.
br_data.skustring, "sku7778"Unique sku ID that represents the selected variant of this product
(e.g. size M, color blue of a t-shirt).

If your site does not have SKUs, leave this blank.
## Product ID Scenarios
The product ID value depends on whether it refers to a single product or to a product collection. The table below outlines multiple scenarios and the corresponding product ID value.
ScenarioProduct ID valueExample value
Product Detail Page (PDP) for a single productEnter the product ID.If your product ID is prod1234:

br_data.prod_id="prod1234"
Product Collections have their own unique ID and are sold exactly like standalone productsEnter the collection ID. Make sure that this collection ID is sent in the feed as a product ID.If your collection ID is collection5678:

br_data.prod_id="collection5678"
Product Collections have their own unique ID, but cannot be purchased as a whole; only a collections' individual parts can be purchased. Each of these individual parts have their own IDEnter the collection ID. Make sure that this collection ID is sent in the feed as a product ID.If your collection ID is collection5678:

br_data.prod_id="collection5678"
Products that are a part of a Collection but can be purchased from their own individual product pageEnter the product ID.If your product ID is prod1234:

br_data.prod_id="prod1234"
## Native App Implementation
Discovery SDKs
For details on using the Discovery [Android](🔗) and [iOS](🔗) SDKs for specific Native App Implementation, refer to their respective linked guides.
You must include the [Global Page View variables](🔗) and the following variables for the native app implementation:
  • ptype = product
  • prod_id (see above)
  • prod_name (see above)
  • sku (see above)
For details on the native app implementation format, refer to the [**Non-JS Environment**](🔗) section in the **Getting Started** page. 
Refer to the Implementation Scenarios above for specific use cases of prod_id and sku.
Example requests: