Magento Extension User Guide

The Extension module provides the option to connect with Bloomreach Search, Merchandising, Recommendations, & Pixel integration.

To install/uninstall/upgrade the extension, please follow the Installation guide

Authentication

To integrate any options from this extension, you need to fill the app configuration settings. To do this, you can follow these steps to configure settings:

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Please have your Bloomreach Account ID, Authentication key, Domain key, and Tracking cookie. Contact Bloomreach Support for more details.

Login to admin, if not already logged-in
Go to Store > Configuration
Find the Bloomreach section
Click on the Settings tab under Bloomreach
In Settings, click Fill all options. You can get these setting values from your Bloomreach account.
- Account Id
- Domain Key: This may vary for each store view. If you have multiple locales enabled in Magento2 store, then you can configure multiple locales in Bloomreach as well for each locale. This will help you to get information in the correct language.
- Auth Key
- Tracking Cookie
- Search Endpoint

Configuring multiple sites

The Magento Extension provides native support for multiple sites to be powered from a single Magento instance.

To set up individual configurations for a different site/store, select the relevant site from the "Scope" dropdown, as highlighted in the screenshot below.

You can then tweak the settings individually for each of the scopes as per your need. It is strongly recommended to set a different Domain Key for each site.

Search Module Options

Autosuggest

Enable a seamless product search experience that is fast and secure.

To enable Autosuggest, configure it from the admin panel.

Login to admin, if not already logged-in
Go to Stores > Configuration
Find the Bloomreach section
Click on the Search tab under Bloomreach
Set Enable Autosuggest to Yes
Enter or cross-verify your frontend quick search input selector (id/css path)
Here, you can set the No. of Terms, products, and categories to show by default in Quicksearch result popup
Click Save Config then Clean/Flush the cache

After configuration, you can type any text in the quick search bar in the frontend to view the result.

Site Search

Replace existing search result pages with more efficient and faster search results.

To configure Site Search, you can follow the same steps above for configuring Autosuggest. Both configuration groups are on the same page.

Login to admin, if not already logged-in
Go to Stores > Configuration
Find the Bloomreach section
Click on the Search tab under Bloomreach
Set Enable Site Search to Yes
Do not change Css Selector value until you know what exactly you are going to do
You may configure other options as you like
Click Save Config then Clear/Flush the cache

After configuration, you can submit a search in the frontend to see the search result page.

Pixel

You can enable Bloomreach pixel by setting Enable Pixel to Yes, under the Bloomreach Settings tab. The pixel collects customer behavioral data, such as which products or categories they view, or what they have added-to-cart and which orders they have placed.

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You can install the Bloomreach Pixel Validator for Chrome to validate these events.

You can use this data to provide related information and products to customers through the Personalized Recommendation widget.

Pixel event data:

Visit Homepage or any CMS page
Visit Category page
Visit Product Page
Search and land into search result page
Add-to-cart (any product)
Quick view of any product (not integrated by default, see manual integration steps below)
Placed an order and land into order success page after order completion

Data collected by Bloomreach:

Page url
User id (logged-in customer unique id encrypted hash)
Product id
Product Sku
Product Name
Order grand total
Order item info (sku, quantity, name, unit price)
Event type

All events listed above are already integrated in this extension, except Quick view events. There is a pixel already integrated for Add-to-cart events, which you can find in the template at this path: Bloomreach/Connector/view/frontend/templates/product/. This path contains two files:

list.phtml
view/addtocart.phtml

These files can be used as a reference to integrate Add-to-cart events when you have a custom or 3rd party theme. Refer to this sample code for Add-to-cart events:

<button type="submit"
       data-blm-add-to-cart
       data-blm-add-to-cart-sku="<?= $block->escapeHtml($_product->getSku()) ?>"
       data-blm-add-to-cart-prod-id="<?=  /* @noEscape */ $_product->getId() ?>"
       data-blm-add-to-cart-prod-name="<?= $block->escapeHtml($_product->getName()); ?>"
       title="<?= $block->escapeHtmlAttr($buttonTitle) ?>" class="action primary tocart"
       id="product-addtocart-button">
      <span><?= $block->escapeHtml($buttonTitle) ?></span>
</button>

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Quick View events
Magento does not contain a Quick View feature by default, so Quick View events are not added in the current extension. You can add a Quick View button event if you have integrated any 3rd party quick view extension.

To integrate a Quick View event, you can override any file where a Quick View button is added. Then add the following attribute to that Quick View button/anchor. Replace sku, prod-id, and prod-name with the respective getter functions of the product object.

Here is a example of how the Quick View event integration may look:

data-blm-quickview
data-blm-quickview-sku="Chair123"
data-blm-quickview-prod-id="60765"
data-blm-quickview-prod-name="Weathered Gray Wood Jozy Dining Chairs Set of 2"

<button type="button"
         data-blm-quickview
         data-blm-quickview-sku="<?= $block->escapeHtml($_product->getSku()) ?>"
         data-blm-quickview-prod-id="<?=  /* @noEscape */ $_product->getId() ?>"
         data-blm-quickview-prod-name="<?= $block->escapeHtml($_product->getName()) ?>"
         title="<?= $block->escapeHtmlAttr($buttonTitle) ?>"
         class="action quick-view">

Product feed delivery

Please refer to the Connect and configure catalogmilestone of the Discovery Technical Integration for guidance on delivering your feed via our Catalog Management APIs.

Our suggested approach is to use our Reference Bloomreach Feed Module for Magento, which includes a set of reference codes that you can download, customize, and host.

This uses the most reliable and fast mechanism to pull the product feeds using Magento's PHP API.

You can also contact Bloomreach Services to set up feed integration via an internal ETL tool.

This allows light data model customization and can be set to run on a predetermined cadence. This approach relies on the Magento GraphQL API and is subject to rate limits when pulling data from Magento.

Full feeds typically take 2-4 hours to extract.

Recommendation Widget

This widget allows you as Admin to add widgets into any CMS page or block on the page. There are various Recommendation widget type options:

Global Trending
Category
Keyword
Personalized
For specific Item

You can select the widget type when you insert the widget.

How to enable Recommendation Widget

Navigate to the Recommendations tab under the Bloomreach Section
Set Enable Recommendation Widget to Yes
Click Save Config, then Clean/Flush Cache

How to use Recommendation Widget

Insert the widget into any CMS Page or block, then see the effect on the frontend.
Or you can use frontend builder with any of the below methods

Method 1 - Insert html container and widget: Read this Magento guide on how to insert a html container and widget.
Method 2 - Insert widget using CMS block:

First create a CMS Block in admin, then insert a widget in the CMS block and save it.
Read this Magento guide on how to insert a CMS block in page builder.
You can use Content > Widgets > Add new to insert on a page, then add/select widget options in page

Please make sure you have already created these widget rules in the Bloomreach Dashboard, where you will get Widget id, which is required to load any widget in Magento. For each widget type, you will have a different widget id in Bloomreach Main Dashboard.

Authentication

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Configuring multiple sites

Search Module Options

Autosuggest

Site Search

Category

Pixel

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Pixel event data:

Data collected by Bloomreach:

🚧Quick View events

Product feed delivery

Recommendation Widget

How to enable Recommendation Widget

How to use Recommendation Widget

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Quick View events