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Loomi Connect

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Build custom ChatGPT apps powered by Bloomreach Discovery!

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Important

This integration is a technical preview and the concept is under development. The interface and availability are subject to change.

What is Loomi Connect

Loomi Connect is a framework for building conversational commerce experiences. It combines ChatGPT's natural language capabilities with Bloomreach Discovery's ecommerce search and merchandising engine.

It uses a Model Context Protocol (MCP) server that connects ChatGPT with Bloomreach Discovery APIs. This gives shoppers a natural language interface to search, discover, and explore products.

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Note

Loomi Connect uses your ecommerce websites and applications as infrastructure to leverage their behavioral and performance data inside the ChatGPT interface.

Instead of traditional keyword searches, shoppers can have natural conversations like "Find me a cozy sweater for a karaoke night at my friend's place." They receive personalized, relevant product recommendations.

Custom app running in the ChatGPT interface.

Custom app running in the ChatGPT interface.

New conversational commerce channel

Conversational AI is reshaping how your shoppers discover and purchase products. As ChatGPT becomes a primary interface for millions of users seeking recommendations and making purchase decisions, you need to establish your presence in this emerging channel.

Loomi Connect ensures your product discovery strategy extends seamlessly into conversational commerce. It maintains the sophisticated ranking, merchandising, and governance you've built for traditional channels.

ChatGPT as your next storefront

Conversational interfaces are rapidly evolving from novelty to necessity. OpenAI's Buy in ChatGPT experience enables direct research and purchase within chat conversations. Shoppers increasingly expect to discover products through natural dialogue rather than traditional search boxes and filters.

With Loomi Connect, you can target ChatGPT as a separate channel with dedicated campaigns and an audience while tracking performance.

Bring your full Discovery setup to ChatGPT

Loomi Connect doesn't just surface your products in ChatGPT—it brings your entire Discovery layer. Your ranking configurations, personalization models, merchandising strategies, and promotional campaigns work exactly as they do on your website. The same rules that highlight seasonal products on your homepage surface them in ChatGPT conversations, ensuring your business logic drives results wherever your shoppers engage.

Unified governance across channels

Your product pins, exclusion rules, inventory signals, and compliance requirements remain synchronized across web, mobile, and now conversational interfaces. Control your product merchandising strategy seamlessly through Discovery. If you exclude a product from search results due to inventory or compliance reasons on your website, it stays excluded in ChatGPT responses, maintaining operational consistency and regulatory compliance.

Experimental phase for early adopters

This technical preview offers you a low-risk opportunity to explore conversational commerce with Bloomreach's full support. We're selecting partners who demonstrate both technical readiness and strategic vision for this channel, focusing on learning and refinement before broader availability.

Implement Loomi Connect

The following developer guides walk you through the process to prepare, build, and test your MCP integration:

Technical preview limitations

Note the following limitations of this technical preview phase:

  • Limited access: Technical preview requires approval from your Bloomreach account team.
  • Documentation updates: Connectivity and implementation methods may change before general availability.
  • Production use: Not recommended for high-volume production deployments yet.

Support resources

Access these resources for additional help:

Contact your Customer Success Manager (CSM) or Business Services Consultant to explore Loomi Connect for your business.

Updated about 3 hours ago