Lift assessment

Overview

The Lift Assessment is designed to prove and demonstrate the ROI of Bloomreach's AI within 10 days. A pixel (tracking code snippet) is installed on your site to collect anonymized customer behavior and product performance data, and then our AI does the rest.

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Note

Get a free Search Lift Assessment to see how much RPV and ROI you could unlock with GenAI product discovery. We’ll provide a custom revenue lift estimate with a report showing top revenue-driving opportunities across your site.

Lift assessment pixel

For the lift assessment, we create, maintain, and provide a dedicated pixel to make it easy to capture the data required to serve a personalized ROI calculation. All you have to do is add it to your website's code and deploy it.

The Pixel wrapper is tuned specifically for your website - it maps your existing analytics and information into a Bloomreach-compatible format to save your team implementation time. The integration process is simple, add the <script> tag that we provide to your production website and ensure that it is added on every full page load, including "Thank you"/"Order Confirmation" pages.

The <script> tag adds Bloomreach’s pixel to your site. This process is usually accomplished with a tag management solution such as Tealium, Google Tag Manager, or Adobe Tag Manager.

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Note

For more details on the working and types of information captured by different core and feature-specific Bloomreach pixels, refer to Pixel overview and Pixel reference.

Please keep in mind that the above documentation is not meant to describe how to integrate and use the Lift Assessment pixel.

Events tracked in Lift assessment

The following events are tracked during your Lift assessment:

• Home page view
• Search results page view
• Category page view
• Product page view
• Add-to-cart (ATC) event
• Conversion page view

Pixel location and privacy

The pixel must be added to every page on your site. A common practice is to install the pixel in an element that is present all across your website, for example, the header or footer. For Lift Assessment purposes, we require pixel deployment to be on your production website.

The Bloomreach Lift assessment pixel is fully compliant with SSL, and Bloomreach ensures maximum privacy for your customers. It doesn't track user activity on pages where PII is entered or exchanged.

Implementation (Pixel setup)

The implementation of the Lift assessment pixel only requires adding the pixel tag.

The script tag used can differ based on your implementation, but the format will resemble:

<script async src="https://cdn.brcdn.com/v1/siv/br-trk-<account_id>-wrapper.js" type="text/JavaScript"/>

Replace the <account_id> with the ID provided to you by Bloomreach.

Google Tag Manager implementation

Follow the steps below to add the script tag in GTM. The implementation configurations will be similar for other tag managers.

• Sign in to your Google Tag Manager account and navigate to the appropriate Workspace.
• Click Tags in the left navbar and create a new Custom HTML tag. For more details, refer to Custom tags in Google Help Center.
• Copy the pixel script tag and paste it into the HTML field, substituting the account ID provided by Bloomreach for<account_id>.
• Leave the Support document.write checkbox unchecked.
• Click Advanced settings and set Tag firing options to Once per page.
• Name your tag at the top left side of the window and click Save > Add Trigger.
• Create a new trigger by clicking the + icon on the top right corner.
• Name the trigger and set Trigger Configuration to DOM Ready.
• Save the trigger with default options.
• Save the tag.
• Push the changes live.

Monitoring pixel changes

To ensure we deliver your Lift assessment results within 10 days, we monitor for proper pixel operation. We host it and can make minor tweaks if the events stream breaks. To provide full transparency, we can provide access to the hosted pixel and send notifications to your team for deployed changes.