Analytics

Analytics allow you to drill into customer behavior and help solve day-to-day merchandising problems that you may be facing on your site. The key components of Analytics are listed below:

Category analytics

Category Analytics aggregates the overall performance across all categories. It also itemizes top-performing categories and helps you evaluate them based on key metrics like Browse Sessions, Session Bounce Rate, ATC assisted Conversions and ATC assisted Revenue.

Go to Insights > Category analytics in your Bloomreach dashboard to access these reports.

The following Category analytics reports are available:

• Overall performance
• Top categories

Site search analytics

Site Search Analytics reports enable you to understand users' intent by looking at their search journey.

Go to Insights > Site search analytics in your Bloomreach dashboard to access these reports.

The following Site search analytics reports are available:

• Overall performance
• Top keywords
• No revenue keywords
• No search result keywords

It can have the following use cases:

1. Search Usage analysis: This analysis helps determine how search impacts the user experience on your site.
2. Post Search Behavior analysis: This involves analyzing the actions of the users after they've left the search session. The products viewed, added to the cart, and purchased provide insight into the user behavior.
3. There can be other uses cases for Site Search analytics tool to measure user engagement, search relevance, and revenue per product.