Algo Weight Customization

Algo Weight Customization allows you to customize the default ranking algorithm for products by boosting the contribution of different performance attributes (Sitewide revenue, Sitewide ATC etc.) to the algorithm. You can use a custom algorithm on one or more Search and Category pages.

How is it Useful

The ability to select and modify the performance attributes and their weights for product ranking on search and category pages provides some valuable advantages. It offers your business more control by allowing you to deploy different algorithms on various category or search pages on your site. This flexibility enables you to optimize product rankings based on specific criteria for each page’s performance.
This feature benefits business users by empowering them to take more data-driven decisions to control product rankings and meet their specific goals.

Algo Weight Customization also allows you to disable the default algo used to rank products, making it easier to test your ranking rules and the impact they will have.

What is a Performance Attribute?

Bloomreach Analytics tracks performance metrics and results of interactions between your site(s) and visitors. These interactions include Visits, Revenue, Conversions, etc., and they are measured and represented by their respective Performance Attributes.

How To Use The Feature

You can select specific performance attributes and modify their weights considered for product ranking on different Search and Category pages.
To begin, Create/Edit a product attribute ranking rule by navigating to Merchandising -> Site search -> Ranking rules in the dashboard and follow the steps as they appear on the screen:

Step 1: Choose Attribute Type

Select Performance Attributes as the type of attribute for your rule:

Step 2: Select Attributes and Assign Weights

In this step, you can choose one or more Performance attributes and Boost their contribution to the ranking algorithm.

As you select the attributes, they appear on the left (as highlighted below), where you can assign the exact Boost value through the Strength slider or text input.

Notes

• The attributes consider data over the past 30 days or a data window based on your configuration.
• The attributes reflect the performance across the entire account.

Since you can assign weights to multiple attributes in one rule, you should find the best working combination of attributes and Boost values for your algorithm.

Please preview the impact (only for local rules) on each of the chosen attributes, shown under the “Est. impact for top 20 products” before deploying the rule. It is dynamically updated as you alter the Boost strength. More information about this metric can be found in Reviewing Changes.

Step 3: Customize Ranking Algorithm

This optional step allows you to fine-tune your custom algorithm by changing how the default ranking algorithm fits together with it. In other words, you can choose to disable the default ranking algorithm fully, or partially by deciding which product attributes should not be considered for ranking.

Alternatively, you can also disable the default algorithm through Settings > Custom ranking algorithm at the top right

You’ll be prompted to choose one of the following options to configure your custom algorithm:

• Use global settings: This option is selected by default. It allows the global Custom ranking algorithm rules to be inherited at the individual query/category level. If you wish to override the global customization rule, you can simply choose a different option and save the customization rule for the specific category/query.
• Use default ranking: This option will use the default algorithm, and your attribute weights will apply additionally on top of it, just how it works today with any ranking rules
• Disable performance attributes: This option partially turns the default algorithm off by ignoring the actual contribution of performance attributes, replacing it by your custom attribute weights
• Disable all ranking attributes: Select this option to fully turn off the default algorithm on one or more Search/Category pages and instead freely drive the ranking via your own merchandising rules

Reviewing Changes

There are a number of indicators and measures that you can use before and after Saving the rule to evaluate its impact and behavior. Listed below are the best practices for using these, which can prove to be handy while working with Algo Weight Customization.

Estimated Impact for Top 20 Products

You should always refer to this metric while deciding the appropriate boost value. Let’s say you boost the Sitewide revenue attribute by 30, this metric will give you a real-time estimate of the increase or decrease in the Sitewide revenue of the top 20 products.

It is advisable to gradually boost the signals and preview the impact for different values before deploying them.

Visual Editor

The product grid is updated every time you change the boost slider’s value for any attribute. This is a way to preview the exact ranking order of products driven by your rule.

Changes Tab

Review and confirm your changes on the Changes tab. It displays the latest attribute weight customizations under Attribute-level Changes.

Active Indicator

If you have made changes to the default ranking algorithm or turned it off, the system displays an Active indicator next to Custom ranking algorithm, under Settings.

A/B Test Your Ranking Rule

Additionally, we also suggest you to A/B test your ranking rules before a sitewide implementation and compare the results of different customizations.