Event Pixels

Bloomreach Event Pixels track various user interaction events that can occur on a page, such as adding products to the cart or interacting with a page element. The data collected from event pixels can be used to analyze the browsing and purchase behavior of your customers.

Events always occur on a page view, so you must pass the associated page view pixel information together with the event pixel.

For in-depth reading of event pixels deployment, refer to the following guides: