Site search metrics

This guide explains how to use the Site search tab to monitor search performance, find your top-performing queries, and access relevant preset reports to optimize keyword searches.

What the Site search tab shows

The Site search tab displays performance for the queries your shoppers are running. It combines metric cards, a chart, and a queries performance table, so you get both a summary and query-level detail in one view.

Above the metric cards, a scope selector shows All search traffic by default. Use Custom scope to narrow every card, chart, and table to a defined set of queries.

See the Performance dashboard overview to work with the date range, trends, metric comparisons, and exports.

Metric cards

The Site search tab displays the key metrics for all search traffic. To work with the cards:

• Select Show more metrics to expand the full metric set.
• Select the information icon next to a metric name to view its definition and formula.
• Select the download icon to export the one-time CSV data.

Metrics chart

The chart plots your selected metrics over the selected period.

Query performance table

View all queries searched during the selected current period. The queries performance table shows which search terms drive the most traffic, revenue, and conversions. Use it to find your highest-performing queries, spot underperforming terms, and decide where to focus your merchandising.

Sort by any column, and turn on Show trends to display period-on-period change next to each value.

Drill down into a query

Select any query in the table to open a detailed view for that search term. The drill-down shows how that query performs in isolation, including its revenue trend over time. It includes:

• Metric cards scoped to that query, each showing its share of search traffic.
• A chart for that query over the selected period.
• A products performance table listing the products participating in that query — the products that drive its performance. Filter and search the table, sort by any column, and turn on Show trends for period-on-period change.

For example, for the query "Leather Jacket", see which products contributed the most to revenue, add-to-carts, and conversions. Sort by revenue for your highest earners, sort by conversions for your best closers, or apply a custom filter to define top performance on your own terms.

Drill down by device

View the site search performance metrics for each device type: desktop, mobile, and tablet. Compare how site search performs across different devices.

Build search reporting use cases

Find queries that need attention

Surface searches with traffic but weak conversion, so you know where to focus merchandising.

1. Build a custom filter that combines conditions. For example, Visits greater than 300, Product page views greater than 100, and Conversion rate less than 2%.
2. Save the filter by name for later reuse.

Fix zero-result and zero-revenue searches

Find searches that return no results or earn no revenue, then add synonyms, redirects, or merchandising.

1. Apply the No search results or No revenue keywords preset filter.
2. Work down the list and act on each query.

Find your highest-bounce queries

Rank searches by bounce rate to see where shoppers give up. With no filter applied, sort the queries table by Bounce rate, highest first.

Find fast-moving queries by trend

Spot the queries gaining or losing ground the fastest — something raw-number reports can't show.

1. Build a custom filter on a trend instead of a raw value. For example, Revenue trending up more than 5%.
2. Click Save and apply to surface items by momentum, not just totals.

Track a seasonal or campaign spike

Group event-related searches and watch them as a single set throughout the event.

1. Create a custom scope with the contains operator. For example, contains "father's day".
2. Monitor the scope's metric cards, chart, and table across the campaign.

Measure the impact of search ranking rule

See how the queries you re-ranked performed after the change.

1. Create a custom scope listing the affected queries.
2. Set the Current period to start on the rule's launch date. The comparison period auto-selects the matching prior window.
3. Monitor the trends to see the lift.

Find your top products for a query

Decide what "top" means for you, then rank the products behind a search.

1. Select a query to open its drill-down.
2. Sort the participating-products table by Revenue, Conversions, or another metric to define top performance your way.