Missing or Empty SKU Field

Problem and Background

In the conversion pixel basket field, ‘sku’ is a required field for each product purchased. If it is missing or empty, it gets flagged as an error.

Debugging Steps

  1. Request the Bloomreach Support team for the list of all Conversion pixels which have empty ‘sku’ within the basket field.
  2. Each example for this check provides order id and basket field value found in a conversion pixel that has an empty 'sku' field within the basket.

Common Causes

This issue occurs when the pixel implementation is not populating the ‘sku’ field within the basket of conversion pixel.


Debug and check the order ids and the baskets that are incorrect and fix it using the Pixel tool.


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