Tune and test search experience

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Phase objective: Test relevance, fine-tune, and optimize the search experience prior to launch.

Key tasks

What you do
You tune your integration in response to our analysis and recommendations.

What we do together
We analyze data and make recommendations for changes.

1. Reconcile website analytics

After your pixel deployment has been live for three weeks, Bloomreach begins observing and analyzing your web traffic. We run automated and manual quality assurance scripts against the collected data while returning empty response data for your API calls.

When we find issues, we let you know. Together, we can strategize ways to tune your integration. This period generally lasts about four weeks. Depending on the challenges noted during the integration kickoff meeting, your Bloomreach representative might advise a longer period.

What do we look for?
Here's a basic list of what we look for:

• Your pixel is firing correctly.
• Your product feed is delivered daily.
• APIs and client modules are implemented.
• Search quality, especially relevance, looks good.
• Your staging site and production site look the same.

We send you our quality evaluation, including relevance, zero results, and missing products. You share your evaluation criteria with us, and we agree upon a state that's ready to go live.

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Tip

Keep your integration team available during this period so that they can make changes to your feed, pixel, and APIs when issues are identified.

If you are integrating Bloomreach SEO features, we crawl your site, collecting information about how your customers interact with it. Bloomreach SEO creates meaningful relationships among the products and categories on your site. Your Related Categories, Related Items, and Related Products widgets are populated later with data based on those relationships, and your thematic pages are automatically curated based on Bloomreach tagging technology.

2. Relevance testing by Bloomreach

• You must provide Bloomreach with the top 100 search terms and categories. Bloomreach performs one round of relevance testing, in which we verify whether the first 20 search results for the top 100 queries are relevant and improve the current live website experience.

• If the results are not at par, Bloomreach will work with you to fine-tune and optimize the results using different aspects of the Bloomreach dashboard.

• The staging website results are ready to be deployed to production when this phase is completed.

3. Fine-tune search

• You can fine-tune the search results using the merchandising dashboard. Customize synonyms, redirects, and merchandising rules.

• Debug search issues using the Ranking Diagnostics tool. Learn about search algorithms and how to optimize search relevancy using the resources below.

Resource library

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