Upcoming changes to Insights

This guide helps you understand what’s new in the Insights application, what is being deprecated, and what you can do before the changes take effect.

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Note

This page will be updated as Bloomreach rolls out new changes. The dates are tentative and subject to change. Check back for the latest information.

Overview

Bloomreach is revamping the Insights application and introducing a new Performance dashboard. The new dashboard replaces existing reports with a unified, faster, and more flexible experience.

New Performance dashboard

The new Performance dashboard application brings your search, category, product, and pages data into a unified, consistent view. It includes funnel metrics, period comparison, metric definitions, and flexible filtering and sorting.

Full documentation will be available at launch on July 22, 2026 (tentative).

Changes to legacy Insights

The following modules will stop receiving new data from July 31, 2026, onwards, but will remain accessible for historical data until they are removed from the UI.

Removed from Insights in December 2026:

• Activities
• Collections
• Library
• Opportunities
• Playbooks

Removed from Insights in April 2027:

• Site search analytics
• Category analytics

Access historical data by selecting a date range before July 31, 2026. Export or record any data you need before the removal dates.

Finding data in new Performance dashboard

The capabilities available in legacy Insights remain accessible in the new Performance dashboard; only the workflows will look different.

Instead of navigating separate sections, you use filters, sorting, and custom scopes to get the same data. This means fewer clicks, less navigation overhead, and a consistent view of metrics wherever you are in the application.

For example:

• Collections will be replaced by custom scopes.
• Opportunities and Playbooks capabilities — such as assessing performance, identifying optimization opportunities, and viewing query and category data — will be available through filtering and drill-down options.
• Drill across levels. Move from a high-level query view down to individual products, or from a product back up to the queries/categories driving it.

You will be able to access data from October 1, 2025, onward.

Homepage performance panel

Starting July 22, 2026, the performance panel on the homepage will show summary cards from the new Performance dashboard and will link to the new application module.

What's not changing

Recommendation analytics and Thematic pages have no changes.

Have questions or need support?

Reach out to your Customer Success Manager for help.