Data hub imports

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Data hub rollout

Data hub provides new unified API integration methods for sending data to multiple Bloomreach products. Access is being rolled out in phases. For new implementations, we recommend using Data hub where available. Existing product-specific integrations remain fully supported for Engagement, Discovery, and Clarity.

This guide introduces you to Data hub imports.

What are Data hub imports

Data hub imports let you send your product and variant data into Bloomreach items. Imports ingest raw, unstructured, flat-file source data records from multiple sources. The raw records later transform into structured items, which are then delivered to Bloomreach products like Engagement, Discovery, or Clarity.

Why are Data hub imports important

Imports help you:

• Centralize product and variant data to power Bloomreach’s personalization, search, and recommendation engines.
• Keep catalogs up-to-date and consistent across channels by automating data feeds.
• Prepare, map, validate, and ingest data flexibly.
• Scale seamlessly for large catalogs via direct connections to enterprise data warehouses.

Supported import types

URL imports

Extract data from files accessible via HTTPS URLs.

Data warehouse imports

Connect directly to your data warehouse platform:

• BigQuery
• Snowflake
• Databricks

Establish scheduled extracts to keep data synchronized automatically.

File storage locations

Import catalog data directly from files stored in your cloud storage systems. Import data from SFTP servers, Amazon S3, or Google Cloud Storage.

Configure Data hub imports

Review the detailed guide to configure Data hub imports.