Supplier

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Supplier

• System Name: supplier

• Data Type: String

• Levels: All

• Used By Apps: Engagement

• Required By Apps: None

Identifies the supplier for this product through a name or identifier.

The supplier attribute contains the name or unique identifier of the vendor or supplier
that provides the product.
The value can be either a supplier name (e.g., "Acme Corporation") or a supplier ID
(e.g., "SUP-12345") depending on the organization's data management practices.

General Usage

• Supplier-based filtering for internal operations

Examples

"Acme Corporation"

"SUP-12345"

"Global Textiles Inc"

"VENDOR-789"

Application Usage

Engagement

Reserved Attribute Name: supplier

Used for:

• Vendor-specific marketing campaigns and communications

• Supply chain notification workflows

• Inventory management integrations

• Certain plug and play use cases that require supplier identification

The supplier attribute enables Engagement to segment and target communications based on
product sourcing, manage vendor-specific campaigns, and support various plug and play
scenarios that require supplier information for automated workflows and integrations.

Discovery

Reserved Attribute Name: N/A

Supplier information is not currently utilized by Discovery application.