Item CollectionItem collectionRecordsCopy PageWhat are recordsWhy are records importantKey featuresFlexible JSONProduct and variant dataRecord statesFormat, send, and update recordsView and explore recordsFAQsWhat's the difference between records and products?Can records have different fields across products?Can variants under the same product have different fields?Where do field names come from when mapping the schema?What happens if I send PII data in records?How do I know who made changes to my records?Do records need to have the same identifier as items?Next steps