Color

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Color

• System Name: color

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By Apps: None

Represents the primary color of a product or variant.

This attribute should contain the specific, detailed color name (e.g., "Navy Blue",
"Forest Green", "Crimson Red") rather than a normalized or grouped color value.
For normalized color groupings, use the color_group system attribute instead.
The color attribute is essential for visual product differentiation, search, filtering,
and variant selection across all applications.

General Usage

• Color-based search and navigation

• Visual variant differentiation and selection

• Color filtering and faceting in product listings

• Color-specific merchandising and styling

• Enhanced product discovery through color preferences

Examples

"Navy Blue"

"Gray"

"Rose Gold"

Application Usage

Engagement

Reserved Attribute Name: color

Used for:

• Color preference modeling in recommendation algorithms

• Personalized color recommendations based on user behavior

Discovery

Reserved Attribute Name: color

Used for:

• Search relevancy and ranking optimization for color-based queries

• Color-based faceting and filtering in search results

• SKU select features for Hero SKU selection

• Variant differentiation in product detail pages

• Color swatching and visual variant selection

The color attribute is used at both product and variant levels in Discovery.
At the product level, it may contain aggregated color values from all variants.
At the variant level, it represents the specific color of that variant and is crucial
for SKU selection and Hero SKU determination.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: colors (product level) /
  sku_color (variant level)

• Referenced in Delivery API response documents as: colors (product level) /
  sku_color (variant level)

• Can be faceted and filtered on in Delivery APIs?
  YES.

• Available to use in Variant/SKU-select use cases?
  YES.

• Available to use in facet management dashboard?
  YES.

• Searchable by default?

• Facetable by default?

• Displayable by default?