High Confidence Terms

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: High Confidence Terms

• System Name: high_confidence_terms

• Data Type: List.String

• Levels: Product

• Used By Apps: Discovery

• Required By Apps: None

Contains terms closely associated with the product that should be explicitly boosted for
ranking and relevance decisions.

The high confidence terms attribute provides a list of highly relevant search terms that
are strongly associated with a product and which customers are likely to use when
searching for that specific item.
Unlike general keywords, these terms carry higher weight in search ranking algorithms
and are intended for terms where there is high confidence in the match between the term
and the product. This attribute is used exclusively for search optimization and does not
appear in any user-facing interfaces.

General Usage

• High-priority search term boosting

• Critical keyword association for ranking

• Product-specific nomenclature and abbreviations

Examples

["iphone-15-pro", "apple-smartphone", "ios-device"]

["nike-air-max", "running-shoe", "athletic-footwear"]

["dyson-v15", "cordless-vacuum", "hepa-filter"]

["instant-pot", "pressure-cooker", "multi-cooker"]

Application Usage

Engagement

Reserved Attribute Name: N/A

High confidence terms attribute is not currently utilized by Engagement application.

Discovery

Reserved Attribute Name: br_high_confidence_field

Used for:

• Enhanced search ranking and relevance scoring

• Boosting products for highly relevant queries

• Improving recall for critical search terms

• Precision matching for product-specific terminology

• Search algorithm optimization for key terms

The high confidence terms attribute in Discovery is a powerful behind-the-scenes
optimization tool that significantly impacts search ranking and relevance decisions.
Terms in this field receive special boosting in the search algorithm, making products
more likely to appear at the top of search results when these terms are queried.
This attribute is not accessible via API and only affects internal ranking and recall
calculations, ensuring it remains an invisible layer of search optimization.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: N/A

• Referenced in Delivery API response documents as: N/A

• Can be faceted and filtered on in Delivery APIs?
  NO

• Available to use in Variant/SKU-select use cases?
  NO

• Available to use in facet management dashboard?
  NO

• Searchable by default?
  N/A

• Facetable by default?
  N/A

• Displayable by default?
  N/A