Gender

👍

Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Gender

• System Name: gender

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By Apps: None

Identifies the primary gender designation for a product or variant.

The gender attribute indicates the intended gender demographic for the product, such as
"Men", "Women", "Unisex", "Boys", "Girls", etc.
This attribute is important for audience targeting, personalization, and merchandising
strategies across all applications.

General Usage

• Gender-based product categorization and navigation

• Targeted merchandising and promotional campaigns

• Personalized product recommendations based on gender preferences

• Audience segmentation and analytics

Examples

"Women"

"Men"

"Unisex"

"Girls"

Application Usage

Engagement

Reserved Attribute Name: gender

Used for:

• Personalized email campaigns and content

• Gender preference modeling in recommendation algorithms

Discovery

Reserved Attribute Name: gender

Used for:

• Search relevancy and ranking optimization

• Gender-based faceting and filtering in search results

• Personalized search results based on user gender preferences

• Merchandising rules and category management

In Discovery, the gender attribute is used exclusively at the product level.
Variant-level gender values are not processed or indexed.
If variant-level gender differentiation is required, an additional custom attribute
should be created specifically for variant-level gender data.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: gender

• Referenced in Delivery API response documents as: gender

• Can be faceted and filtered on in Delivery APIs?
  YES.

• Available to use in Variant/SKU-select use cases?
  NO.

• Available to use in facet management dashboard?
  YES.

• Searchable by default?

• Facetable by default?

• Displayable by default?