System attributes

A comprehensive overview of all system attributes with their key properties and links to full specifications. They are grouped based on common use cases.

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Standard platform attributes

Core product attributes that are universally supported across all Bloomreach applications and form the foundation of product data. These standard fields enable essential functionality like display, availability control, and basic personalization and merchandising across the platform.

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General

AttributeDescriptionData Type & Example

URL


url



Product / Variant

Canonical URL for viewing or purchasing the productString
https://example-store.com/products/classic-cott

Title


title



Product / Variant

The name of the product or variantString
Classic Fit Cotton T-Shirt

Description


description



Product / Variant

Detailed product information textString
Experience ultimate comfort with our Classic Fit Cotton T-Shirt. Made from 100% organic cotton, this versatile wardrobe essential features a relaxed fit that flatters every body type. The premium ring-spun cotton fabric is pre-shrunk and features reinforced shoulder seams for lasting durability. Perfect for casual wear, layering, or everyday comfort. Machine washable and fade-resistant.

Default Variant


default_variant



Variant only

Indicates whether a variant is considered the default or primary variant for a productBoolean
True

Active


active



Product / Variant

Indicates whether the product or variant is active and available for saleBoolean
True

Launch Date


launch_date



Product / Variant

The date and time when the product or variant was first made available for saleDatetime
2024-03-15 10:30:00+00:00

Brand


brand



Product / Variant

Identifies the brand name of a product or variantString
Nike

Color


color



Product / Variant

Represents the primary color of a product or variantString
Navy Blue

Gender


gender



Product / Variant

Identifies the primary gender designation for a product or variantString
Women

Size


size



Product / Variant

Represents the primary size designation of a product or variantString
Medium

Pricing & Inventory

AttributeDescriptionData Type & Example

Price


price



Product / Variant

Final price after discounts and promotionsFloat
599.99

Original Price


original_price



Product / Variant

The initial product or variant price before any discounts or promotionsFloat
599.99

Inventory Stock Level


stock_level



Product / Variant

The on-hand or available-to-sell stock level for the product or variantInteger
150

Media

AttributeDescriptionData Type & Example

Large Image Link


large_image



Product / Variant

High-resolution image URL for the product or variantString
https://cdn.example.com/products/shoes/running-

Thumbnail Image Link


thumb_image



Product / Variant

Thumbnail image URL for the product or variantString
https://cdn.example.com/products/shoes/running-

Swatch Image Link


swatch_image



Variant only

Swatch image URL for the variant showing distinguishing visual characteristicsString
https://cdn.example.com/products/swatches/shirt

Categories

Attribute Description Data Type & Example
Category Paths
category_paths

Product only
Stores all categorical information about the product including category names and hierarchical structure CategoryPaths
[[{'name': 'dresses'}]]

Misc

AttributeDescriptionData Type & Example

Product Class


product_class



Product only

Defines the classification of a product that determines its processing and runtime behaviorString
simple

Exclude From Apps


exclude_from_apps



Product / Variant

Specifies which applications should not receive the product or variant during data distributionList.String
['discovery']

Variant Options


variant_options



Product only

An ordered list of variant attribute names that define the grouping and organization structureList.String
['color', 'size']

Marketing Attributes

Attributes used for customer engagement, personalization, and marketing campaigns.

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Pricing

AttributeDescriptionData Type & Example

Discount Percentage


discount_percentage



Product / Variant

The percentage discount applied to the product or variantFloat
25.0

Discount Value


discount_value



Product / Variant

The absolute discount amount applied to the product or variantFloat
25.0

Cost Per Unit


cost_per_unit



Product / Variant

The wholesale cost or purchase price of the product or variantFloat
45.5

General

AttributeDescriptionData Type & Example

Lead Time


lead_time



Product / Variant

Specifies the time needed for re-stocking of the product from the supplierString
7

Supplier


supplier



Product / Variant

Identifies the supplier for this product through a name or identifierString
Acme Corporation

Returned Products


returned_products



Product / Variant

Tracks the number of returned products or variants of this typeInteger
5

Search Attributes

Attributes that enhance product discovery and search capabilities.

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Pricing

AttributeDescriptionData Type & Example

Price Range Override


price_range



Product only

A two-element array that overrides the automatically calculated product-level price rangeList.Float
[49.99, 149.99]

Original Price Range Override


original_price_range



Product only

A two-element array that overrides the product-level regular price range calculationList.Float
[79.99, 199.99]

General

AttributeDescriptionData Type & Example

Color Group


color_group



Product / Variant

Represents the normalized color family name for a product or variantString
Red

Keywords


keywords



Product only

Contains a list of keywords and terms to enhance search relevanceList.String
['running', 'shoes', 'sneakers', 'trainers', 'athletic', 'footwear', 'jogging']

Reviews


reviews



Product only

Represents the aggregated score from all reviews for a productFloat
4.5

Flags


flags



Product only

Contains product flags or tags for categorization and filteringList.String
['new-arrival', 'sale', 'bestseller']

Promotions


promotions



Product only

Contains active promotions and relevant keywords for promotional campaignsList.String
['black-friday', '50-percent-off', 'clearance']

Condition


condition



Product only

Specifies the condition of the productString
new

Capacity


capacity



Product only

Represents the numeric capacity of a product where applicableFloat
256.0

Width


width



Product only

Represents the product width measurement where applicableFloat
24.5

Height


height



Product only

Represents the product height measurement where applicableFloat
72.0

Depth


depth



Product only

Represents the product depth or length measurement where applicableFloat
20.0

High Confidence Terms


high_confidence_terms



Product only

Contains terms closely associated with the product that should be explicitly boosted for rankingList.String
['iphone-15-pro', 'apple-smartphone', 'ios-device']

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