Keywords

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Keywords

• System Name: keywords

• Data Type: List.String

• Levels: Product

• Used By Apps: Discovery

• Required By Apps: None

Contains a list of keywords and terms to enhance search relevance.

The keywords attribute provides a list of additional search terms, synonyms, and related
phrases that improve product discoverability beyond the natural language in product
titles and descriptions.
Each keyword in the list acts as a search optimization tool, allowing products to be
found through alternative terms, common misspellings, related concepts, or
seasonal/trending keywords that customers might use when searching.

General Usage

• Search engine optimization within the platform

• Adding synonym mappings for products

• Including common misspellings or variations

• Seasonal and trending term associations

Examples

["running", "shoes", "sneakers", "trainers", "athletic", "footwear", "jogging"]

["smartphone", "mobile phone", "cell", "cellphone", "android", "ios"]

["couch", "sofa", "sectional", "loveseat", "furniture", "living room"]

["christmas", "holiday", "festive", "seasonal", "winter", "gifts"]

Application Usage

Engagement

Reserved Attribute Name: N/A

Keywords attribute is not currently utilized by Engagement application.

Discovery

Reserved Attribute Name: keywords

Used for:

• Enhancing search relevance and recall

• Improving product findability through alternative terms

• Boosting products for non-obvious search queries

• Supporting synonym and related term matching

• Expanding searchable content without affecting display

The keywords attribute in Discovery is a product-level only search enhancement tool.
It is indexed for search purposes but is not exposed through APIs, not available for
faceting or filtering, and cannot be managed through the facet dashboard.
Keywords are only supported at the product level and are not processed at the variant
level.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: N/A

• Referenced in Delivery API response documents as: N/A

• Can be faceted and filtered on in Delivery APIs?
  NO.

• Available to use in Variant/SKU-select use cases?
  NO.

• Available to use in facet management dashboard?
  NO.

• Searchable by default?
  NA

• Facetable by default?
  N/A

• Displayable by default?
  N/A