Pricing FAQ

Pricing meters—billable profiles and MUV—define the size of your contract. Usage allowances are the amounts of specific resources included in your plan, calculated as a multiple of your contracted billable profiles. See Pricing meters for a full explanation.

Your allowances are based on your contracted billable profiles—the number in your agreement, not your live count. They're fixed at contract time and stay stable throughout the contract. Contact your Account Manager to adjust your contracted amounts.

Different Bloomreach products may have different pricing meters and platform allowances. For example, Engagement uses billable profiles and MUV as core pricing meters, while other products may use different capacity measures such as API calls, documents, or conversational messages. Your sales order defines the exact products, limits, and allowances that apply to your account.

A profile is billable if it has at least one of the following: an email address, a phone number or equivalent messaging identifier (such as a WhatsApp ID, KakaoTalk ID, or LINE App ID), or a hard ID. Push-only and anonymous profiles are excluded unless the Fallback rule applies.

Anonymous and push-only profiles don't have a persistent, addressable identity, so they aren't counted by default. However, if none of the profiles in your project have a durable identifier—email, phone, or hard ID—the Fallback rule applies and all profiles, including anonymous ones, are counted as billable.

The Fallback rule applies: all profiles—including anonymous and push-only—are counted as billable.

Yes. A visitor who arrives anonymously and then logs in during the same month contributes multiple MUV increments—one for each first-time event. MUV measures visitor activity, not unique individuals.

MUV resets on the first of each calendar month by design. Previous months are visible in the trend chart.

The platform won't automatically block or throttle activity if you exceed a usage allowance. If you are approaching or exceeding an allowance, contact your Account Manager to review the available options. Depending on the situation, you may be able to adjust usage, purchase additional volume for the relevant allowance, move to a higher tier, or, if the issue remains unresolved, incur an overage fee according to your contract. Your usage dashboard shows where you stand against each allowance so you can plan ahead.

One email where a send attempt is made = one orchestration. Emails blocked before the send stage—for example, due to missing consent—aren't counted. Retries count as additional orchestrations. Emails routed via webhooks count as API orchestrations instead.

Emails sent via webhooks count as API orchestrations instead. This keeps orchestration types cleanly separated.

Profile updates counts operations—how many times Bloomreach processes an update against a profile. Event storage is a snapshot of how many events are currently stored in your project. They measure different things and draw from separate allowances.

Annual allowances smooth out monthly variation because high-volume months draw from your annual allowance rather than being assessed as standalone monthly spikes. If your year-to-date usage is consistently trending above your annual allowance, contact your Account Manager to review options.

Loomi BigQuery is assessed monthly and resets at the start of each calendar month. Event storage doesn't reset—it's a running snapshot of all events currently stored in your project, and historical events accumulate over time. Annual allowances—email orchestrations, mobile message orchestrations, mobile push notifications, and API orchestrations—reset at your contract anniversary.

Last refreshed shows when the data on a given tile was last updated. All metrics are measured and updated daily—none are shown in real time, and it can take 24–48 hours for changes to appear in the usage dashboard. If your numbers look off, check the timestamp before escalating.

Yes—you can add channels, modules, or add-ons at any time. Contact your Account Manager to discuss timing and commercial terms.

For contract, pricing, or allowance questions, contact your Account Manager or review your sales order. For technical questions, visit the Bloomreach Support Portal or email [email protected].