Destinations

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

This guide introduces you to the concept of destinations. 

What are destinations

Destinations define where your item data flows so Bloomreach applications can use it. In most implementations, you'll create two destinations: Bloomreach Engagement for marketing and personalization (and Bloomreach Clarity for conversational search), and Bloomreach Discovery for search and merchandising.

Key features

• One destination maps to one application type in each collection. For example, you can have a single Engagement destination and a single Discovery destination.

• Items in your collection automatically sync to a given destination.

Why destinations matter

Destinations let you push your curated item data to the Bloomreach products that deliver immediate business value, such as personalization in Engagement or search and merchandising in Discovery.

Destination types

Engagement destinations 

Engagement destinations sync your items to Bloomreach Engagement projects for marketing automation and personalization use cases.

Discovery destinations

Discovery destinations sync your items to Bloomreach Discovery catalogs for search and merchandising features.

Configure destinations

For configuration guidance, see the detailed setup guide.

Next steps

Now that you understand destinations:

• Monitor jobs to track destination sync operations.