URL

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Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: URL

• System Name: url

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By Apps: Discovery

Canonical or product display page url link where the product or variant can be viewed or
purchased.

Absolute over relative url is preferred for best application compatability.

General Usage

• Used to render links to the product or variant when shown in business applications

Examples

"https://example-store.com/products/classic-cotton-tshirt"

"https://example-store.com/products/classic-cotton-tshirt?variant=black-medium"

Application Usage

Engagement

Reserved Attribute Name: url

Used for:

• Used to render links to the product or variant when shown in business applications

Discovery

Reserved Attribute Name: url

Required for Discovery application.

Used for:

• Used to render links to the product or variant when shown in business applications

Feature Capabilities & Configuration

Variant-level not currently in use.
Use a custom attribute if needed.

• Referenced in Delivery API request parameter as: url

• Referenced in Delivery API response documents as: url

• Can be faceted and filtered on in Delivery APIs?
  Yes

• Available to use in Variant/SKU-select use cases?
  No

• Available to use in facet management dashboard?
  No

• Searchable by default?

• Facetable by default?

• Displayable by default?