Application use for Bloomreach products

The following sections outline how to manage your product and non-product data across Bloomreach applications based on the Bloomreach products you purchased. 

Send and manage product data

Data hub application

• Use the Item collections API or Data hub Imports to send product data. 

• Use the Item collections UI to manage products and variants as items, and set up item attributes (name, attribute type, data type).

Marketing application

Use the Catalogs feature to manage attributes' searchable settings.

Search application

Use Catalog management API v3 or the Catalogs application to:

• Update Search-specific catalog settings.
• Manage facetable, searchable, and displayable settings.
• Check the indexing job status via the application.
• Explore items via the Core Search API via the application. 

Send and manage non-product data

Marketing application

For other item types like customer, event, and voucher data, use the following features in the Marketing application:

• Data hub Event streams for tracking customers and events from organic traffic.

• Marketing imports for bulk imports.

• Marketing general catalogs for non-product data lookup tables.

Data hub Event streams for tracking customers and events from organic traffic.
Marketing Imports for bulk imports.
Marketing general catalogs for non-product data lookup tables.

Search application

For content data, use the Search API-based catalog data management.

Conversational agent application

Send and manage general knowledge via Conversational agent data sources.  

Manage administration across Bloomreach products

Unified administration provides centralized management of users, authentication, and security across all Bloomreach products if you implemented after August 2025.

Unified administration

Manage the following administrative functions:

• Login: Access all Bloomreach applications through a single login portal with region selection. Learn about Unified login and review common login issues.

• User management: Manage users, roles, and permissions across Marketing, Search, Conversational agent, and Data hub from one centralized interface. See Unified user management for details on adding users, exporting users, and setting custom roles.

• Security: Configure IP allow/deny lists, Multi-Factor Authentication (MFA), and password settings. See Unified administration security and encryption.

• Single sign-on (SSO): Manage SSO configuration from Unified User Management. See Unified administration SSO. For product-specific SSO setup, see Marketing SSO or Search SSO pages.

Roles and permissions

To learn more about roles and permissions across products:

• Marketing: Role-based access management

• Search: Manage user roles

• Unified administration: Unified login new and changed roles