Brand

• Display Name: Brand

• System Name: brand

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By Apps: None

Identifies the brand name of a product or variant.

The brand attribute represents the manufacturer or company brand associated with the
product. This is a critical attribute for merchandising, search, filtering, and
personalization across all applications.
Brand values should be consistent and normalized across the catalog to ensure optimal
search and filtering capabilities.

General Usage

• Brand-based search and navigation

• Brand filtering and faceting in product listings

• Brand-specific merchandising and promotions

Examples

"Nike"

"Adidas"

"Apple"

Application Usage

Engagement

Reserved Attribute Name: brand

Used for:

• Brand affinity modeling in recommendation algorithms

• Brand-based email segmentation and campaigns

Discovery

Reserved Attribute Name: brand

Used for:

• Search relevancy and ranking optimization

• Brand-based faceting and filtering in search results

• Brand boosting in search algorithms

• Merchandising rules based on brand attributes

In Discovery, the brand attribute is used exclusively at the product level, even when
provided at the variant level.
Variant-level brand values are ignored during processing, and only the product-level
brand value is indexed and used for search, faceting, and relevancy calculations.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: brand

• Referenced in Delivery API response documents as: brand

• Can be faceted and filtered on in Delivery APIs?
  YES.

• Available to use in Variant/SKU-select use cases?
  NO.

• Available to use in facet management dashboard?
  YES.

• Searchable by default?

• Facetable by default?

• Displayable by default?