Brand

👍

Welcome note

Data hub is our new upgraded platform, which we rolled out in August 2025. It offers a single unified integration for passing your data through to your Bloomreach products.

You have access to Data hub if you've implemented with Bloomreach after August 2025.

Customers who have implemented before August 2025 should follow the existing documentation for Engagement, Discovery, and Clarity.

• Display Name: Brand

• System Name: brand

• Data Type: String

• Levels: All

• Used By Apps: All

• Required By Apps: None

Identifies the brand name of a product or variant.

The brand attribute represents the manufacturer or company brand associated with the
product. This is a critical attribute for merchandising, search, filtering, and
personalization across all applications.
Brand values should be consistent and normalized across the catalog to ensure optimal
search and filtering capabilities.

General Usage

• Brand-based search and navigation

• Brand filtering and faceting in product listings

• Brand-specific merchandising and promotions

Examples

"Nike"

"Adidas"

"Apple"

Application Usage

Engagement

Reserved Attribute Name: brand

Used for:

• Brand affinity modeling in recommendation algorithms

• Brand-based email segmentation and campaigns

Discovery

Reserved Attribute Name: brand

Used for:

• Search relevancy and ranking optimization

• Brand-based faceting and filtering in search results

• Brand boosting in search algorithms

• Merchandising rules based on brand attributes

In Discovery, the brand attribute is used exclusively at the product level, even when
provided at the variant level.
Variant-level brand values are ignored during processing, and only the product-level
brand value is indexed and used for search, faceting, and relevancy calculations.

Feature Capabilities & Configuration

• Referenced in Delivery API request parameter as: brand

• Referenced in Delivery API response documents as: brand

• Can be faceted and filtered on in Delivery APIs?
  YES.

• Available to use in Variant/SKU-select use cases?
  NO.

• Available to use in facet management dashboard?
  YES.

• Searchable by default?

• Facetable by default?

• Displayable by default?